Digital Alchemy, A TravelClick Company Employee Directory
HospitalityTexas, United States11-50 Employees
Digital Alchemy specializes in digital customer relationship management for hotels, resorts, and spas. Its platform emphasizes guest messaging and social media engagement to help properties connect with guests, foster loyalty, and increase revenue. The company designs brand-consistent e-marketing that highlights a property's offerings and tailors communications to guest preferences. Based in the Fort Worth area of Texas, Digital Alchemy operates as a mid-sized hospitality technology firm. It was acquired by TravelClick in 2018, integrating its CRM and marketing capabilities into TravelClick’s broader hotel technology portfolio. In 2025, the company announced a partnership with GenaRes.