Market Position Digital Measures is a trusted provider of faculty management systems, with three out of the top five U.S. universities as clients, indicating a strong foothold in the higher education sector that can be expanded further.

Recent Growth The company has launched new modules such as Workflow and SACSCOC Faculty Roster, demonstrating a focus on enhancing product offerings to meet specific accreditation and operational needs, which can be targeted for upselling.

Acquisition Strategy After being acquired by Watermark in 2018, Digital Measures is now part of a larger education technology ecosystem, providing an opportunity for partnership and cross-selling of complementary solutions.

Technology Adoption With a tech stack that includes popular analytics and content tools like Google Analytics and HubSpot, Digital Measures is leveraging modern technologies, indicating potential for integrations and data-driven sales strategies.

Expansion Opportunities Serving over 250,000 faculty members across more than 15 countries, the company's international presence offers avenues for sales growth in global markets seeking efficient digital workflow solutions in higher education.