Acquisition by Watermark Digital Measures was recently acquired by Watermark, a company with a strong presence in the education sector. This acquisition opens up potential sales opportunities by leveraging Watermark's network and resources.

Activity Insight Adoption Activity Insight, Digital Measures' faculty management system, is trusted by three out of five leading U.S. universities. This wide adoption indicates a strong market demand and presents an opportunity to target other institutions seeking similar solutions.

New Product Launches Digital Measures has recently launched new products like SACSCOC Faculty Roster and Workflow Module, addressing specific needs in the higher education sector. These new offerings can attract potential customers looking for innovative solutions.

Tech Stack Usage Digital Measures employs a diverse set of technologies in its solutions, including analytics tools like Google Analytics and marketing automation platforms like Marketo. Understanding and integrating with these technologies can provide a competitive edge in pitching to tech-savvy clients.

Competitive Positioning Compared to similar companies like myInterview and HigherEdJobs, Digital Measures' revenue falls within a competitive range. By highlighting the company's market-leading faculty management system and successful acquisitions, sales teams can position Digital Measures as a strong contender in the market.