Strong University Adoption Digital Measures' Activity Insight is trusted by three out of five leading U.S. universities, indicating a solid market presence and credibility within the higher education sector which can be leveraged to target additional academic institutions.

Expansion of Functional Offerings The recent launch of the Workflow Module demonstrates the company’s focus on expanding its digital workflow solutions, presenting opportunities to upsell related functionalities to existing clients and attract institutions seeking integrated management tools.

Recent Acquisition Boost Being acquired by Watermark Insights in 2018 provides Digital Measures with potential access to larger sales channels, strategic partnerships, and increased credibility to prospects contemplating comprehensive faculty management and reporting solutions.

Niche Market Focus Specializing in web-based data management and reporting for higher education positions Digital Measures as a go-to provider within this niche, creating potential for cross-selling services like accreditation support and faculty performance analytics.

Growth Potential in EdTech With annual revenues between one and ten million dollars and an active client base across multiple countries, Digital Measures offers scalable solutions suited for expanding educational institutions and universities investing in digital transformation.