Broad Portfolio Leverage Digital Storage’s broad portfolio of media, hardware, and services, including the Emtec private-brand line, to offer one-stop procurement for SMB IT teams responsible for backups, archiving, and office storage needs. This enables bundled deals and cross-sell opportunities across multiple categories.

Security Partnership The recent partnership with Securedrive highlights an openness to data-security storage solutions. Opportunity to upsell encrypted drives, secure USB options, backup software, and disaster recovery services to customers prioritizing data protection, with joint marketing to security-focused buyers.

Mid-market Focus With a mid-market client base and emphasis on customized, real-time services, Digital Storage can target IT managers at growing SMBs who require reliable availability and tailored offerings. Focus on just-in-time inventory, value-added services, and scalable procurement contracts.

US Distribution Based in Columbus with US distribution capabilities, Digital Storage can pursue national accounts with regional fulfillment options and flexible terms. Position as a reliable, local partner for nationwide rollouts and regulated industries needing steady supply of media and accessories.

Private Branding Emtec branding offers private-label or exclusive lines for resellers and large enterprises seeking branded storage solutions. Explore white-label opportunities, co-branding, and exclusive SKUs to win channel partners and boost loyalty.