Strategic Partners Digital Storage has a history of partnering with data security and storage solutions providers, such as the Securedrive collaboration in 2020. This indicates openness to channel partnerships and co-sell opportunities that can be expanded to data protection, encryption, and backup solutions.

Mid-market Focus With 51-200 employees and annual revenue in the 10M-25M range, Digital Storage targets mid-market organizations that require reliable storage media, accessories, and value-added services, suggesting a sales focus around data infrastructure refresh cycles and bulk procurement for IT departments.

Value-Added Offerings The company emphasizes real-time services, customized add-ons, and proprietary branding (Emtec) since 2006. This presents opportunities to position bundled storage solutions, branded peripherals, and service-level agreements that differentiate from pure product sellers.

Technology Backbone Utilizing a modern tech stack including Amazon Route 53, a cart system, and Microsoft 365 indicates a digitally enabled procurement platform. Leverage this to offer seamless ordering, digital catalogs, and integrated procurement workflows for large-scale IT buys.

Expansion Potential Longstanding presence since 1986 in the Columbus area with nationwide product lines and international-brand emphasis suggests room to scale through additional brands, expanded product categories like tape back-up media and optical solutions, and broader geographic coverage.