Digitalsmiths – A TiVo Company Employee Directory

Computer SoftwareNorth Carolina, United States51-200 Employees

Digitalsmiths is a software development company based in Durham, North Carolina, and operates as a wholly owned subsidiary of TiVo Inc. The firm focuses on personalized content discovery for video service providers, content creators, and consumer electronics manufacturers, offering tools that connect users with relevant movies, TV shows, and live events across multiple screens. Its value lies in enhancing content discovery through personalized search, recommendations, and discovery capabilities, supported by analytics that help optimize engagement and monetize viewer interaction. The company targets stakeholders in the television and video ecosystem, including service operators and device makers, addressing how to surface appropriate content for each user while monitoring performance and engagement metrics. Digitalsmiths' proximity to TiVo situates it within the broader advanced-television sector, which TiVo has historically served, and the organization has positioned itself as a contributor to this space through Seamless Discovery and related analytics. A notable development in the company’s recent trajectory is its acquisition by TiVo in early 2014, situating Digitalsmiths within TiVo’s consolidation of its cloud services and software offerings for the TV industry.

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