Growing nearshore Direcly operates with nearshore hubs across the Americas and has strategic partnerships with Google, Microsoft, Adobe, and Amazon, signaling opportunities for cross-border cloud, data, and marketing initiatives for clients seeking scalable, regional IT and digital transformation services.

Data and AI focus With strengths in data analytics, advanced modeling, BI, cloud and AI, there is potential to upsell data modernization, predictive analytics, and AI-enabled marketing campaigns to clients aiming to optimize performance and measurable outcomes.

Mid-market footprint Headquartered in Miami with 11-50 employees and revenue in the 1–10 million range, Direcly targets mid-market firms that need flexible, integrated solutions in data, cloud, and marketing—opportunities for scalable, long-term engagements.

Marketing excellence Specialization in omnichannel marketing and data-informed campaigns presents a path to expand into client initiatives around personalized activation, performance marketing, and customer engagement optimization.

Leadership expansion Recent leadership addition in Mexico and Central America and a minority-owned profile indicate growth and regional expansion potential, suggesting opportunities to offer localized services, channel partnerships, and compliance-friendly solutions.