Direct Focus Employee Directory

Advertising ServicesNew York, United States51-200 Employees

Direct Focus Inc. is an advertising services firm based in New York, New York. It serves as a cross-disciplinary consultancy that blends creative, technical, and financial capabilities to oversee major brand productions and improve the quality of film and digital content while managing budgets. The company functions as a conduit among brands, advertising agencies, and production and post-production suppliers to coordinate the end-to-end production process.

Its experience includes global production, talent negotiation and contracting, cinematography, special effects, and sound engineering across continents and time zones. In this role, DFI acts as a collaborator among the various parties involved in the project, aiming to align interests and streamline workflows for large-scale productions.

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