Insights

Growth Expansion Direct2Mum's ambitious plans for European expansion and development of UK 'Superstores' and 'Boutique' outlets present significant sales opportunities in new markets, making it an ideal partner for suppliers seeking to scale their presence alongside a rapidly growing retail network.

Targeted Parenting Audience The company's focus on providing expert advice and practical parenting resources positions it as a trusted source for parents, creating opportunities for personalized product offerings, branded content collaborations, and targeted advertising campaigns aimed at engaged, parent-focused consumers.

Tech-Savvy Engagement With a modern tech stack including Facebook Pixel, Mailchimp, and PayPal, Direct2Mum leverages digital marketing and transactional platforms, offering avenues for data-driven marketing partnerships, e-commerce solutions, and customer engagement initiatives to enhance sales conversions.

Community Focus Operating within a dedicated community that values trustworthy advice and support for mothers, there is potential to develop loyalty programs, sponsored content, or exclusive offers that reinforce the company's role as a go-to resource, driving repeat sales and brand loyalty.

Growing Market Segment As a rapidly expanding nursery retailer with a modest but diverse revenue base, Direct2Mum offers a strong entry point for suppliers of baby products, nursery furniture, and educational toys looking to capitalize on the increasing demand within the parent and early childhood markets.

Similar companies to Direct2Mum

Direct2Mum Tech Stack

Direct2Mum uses 8 technology products and services including Facebook Pixel, Mailchimp, yepnope.js, and more. Explore Direct2Mum's tech stack below.

  • Facebook Pixel
    Analytics
  • Mailchimp
    Email
  • yepnope.js
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • FingerprintJS
    Javascript Libraries
  • PayPal
    Payment Processing
  • Facebook
    Widgets
  • Google Plus
    Widgets

Media & News

Direct2Mum's Email Address Formats

Direct2Mum uses at least 1 format(s):
Direct2Mum Email FormatsExamplePercentage
F.Last@direct2mum.co.ukJ.Doe@direct2mum.co.uk
50%
F.Last@direct2mum.co.ukJ.Doe@direct2mum.co.uk
50%

Frequently Asked Questions

What is Direct2Mum's official website and social media links?

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Direct2Mum's official website is direct2mum.co.uk and has social profiles on LinkedIn.

What is Direct2Mum's NAICS code?

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Direct2Mum's NAICS code is 81 - Other Services (except Public Administration).

How many employees does Direct2Mum have currently?

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As of December 2025, Direct2Mum has approximately 11 employees across 1 continents, including Europe. Key team members include Finance Director: R. S.It Manager: R. M.It Support Engineer: C. R.. Explore Direct2Mum's employee directory with LeadIQ.

What industry does Direct2Mum belong to?

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Direct2Mum operates in the Consumer Services industry.

What technology does Direct2Mum use?

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Direct2Mum's tech stack includes Facebook PixelMailchimpyepnope.jsjQueryFingerprintJSPayPalFacebookGoogle Plus.

What is Direct2Mum's email format?

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Direct2Mum's email format typically follows the pattern of F.Last@direct2mum.co.uk. Find more Direct2Mum email formats with LeadIQ.

When was Direct2Mum founded?

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Direct2Mum was founded in 2011.

Direct2Mum

Consumer ServicesEngland, United Kingdom11-50 Employees

Direct2Mum is one of the UK's fastest growing independent nursery retailers. We have an exciting growth plan including European expansion and multiple UK "Superstores" and "Boutique" derivatives coming over the next 5 years. We are always looking for strong, entrepreneurial, driven people to work in our team, who will thrive from the buzz of a close knit working environment, and the customers we serve.

We expect talent and drive from all our team. In return we offer unrestricted career opportunities within the company.

We also operate as part of the company and strong community base, as we know being a Mum is the most rewarding and demanding job in the world, and knowing where to turn to for advice and answers to all those niggling questions that Motherhood can throw at you can be really confusing. That’s why Direct2Mum want to be there by your side right from the very start, to offer professional, impartial, practical, and above all, friendly advice when you need it most.

Whether you want to know how often to bathe your precious newborn or the best treatments recommended for colic, the answer is waiting for you! With a team of hand-picked experts to support and helpful guides covering everything from how to help you and your baby get a good nights sleep to little tricks to get your fussy eaters to try new foods, Direct2Mum offers great practical advice on your baby’s key development stages from their first days through to toddling.

Section iconCompany Overview

NAICS Code
81 - Other Services (except Public Administration)
Founded
2011
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Direct2Mum's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Direct2Mum's revenue is estimated to be in the range of $1M$10M

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