DirectAxis Email Format

Financial ServicesWestern Cape, South Africa1001-5000 Employees

DirectAxis is a South African financial services company headquartered in Cape Town and operates as a business unit of FirstRand Bank Limited. With 25 years in operation, it began as a direct-to-consumer insurance brokerage and later expanded into personal lending, life and short-term insurance, and its Pulse platform for financial health. It is described as the largest and most successful direct marketer in the financial services sector in South Africa and on the continent, and it maintains compliance with the National Credit Act. The company employs between 1,001 and 5,000 people and is located at 108 de Waal Road, Cape Town, Western Cape 7800, South Africa. In 2019, DirectAxis launched Pulse, a free online tool to help users understand their credit scores and manage their finances, and the company sponsors community initiatives such as Cape Town City FC's DreamClub 100 program.

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