Data Partnerships Leverage the recent alliance with Spatial and Near to position complementary data enrichment and mobile location analytics services to Directory of Major Malls / ShoppingCenters.com, offering enhanced visitor insights and targeted marketing capabilities for shopping centers and tenants.

Mobile Insights Capitalize on the 2023-2024 enhancements that incorporate mobile traffic observations, area visitation metrics, and trade areas based on mobile data to propose paid add-ons such as dynamic footfall reporting, buyer journey analytics, and location-based advertising campaigns.

Global Expansion Target both US and Canada market potential for licensed datasets and geospatial products, highlighting Canada-specific demographics and cross-border retail analytics to attract multinational shopping center operators and property managers seeking unified datasets.

Geo Intelligence Promote Esri ArcGIS integration and geofence boundary capabilities to enterprise clients, offering advanced mapping, boundary analytics, and proximity-based marketing solutions that can be bundled with existing datasets for deeper market visibility.

Monetization Paths Position high-value revenue opportunities around premium datasets such as anchor store vacancy, GLA metrics, and cross-shopping analyses, appealing to retailers, developers, and marketing agencies aiming to optimize leasing strategies and tenant mix.