Insights

Innovative ETF Offerings Direxion's focus on non-traditional leveraged and inverse ETFs provides opportunities to target active traders and sophisticated investors seeking short-term leverage and market-timing solutions. This can be appealing for firms looking to diversify their client offerings with advanced trading products.

Growth Potential With an estimated revenue between $500 million and $1 billion and a relatively lean team of up to 200 employees, Direxion presents an attractive target for expansion and partnership to scale its innovative ETF suite and enhance distribution channels in the competitive financial services landscape.

Market Positioning Operating in the financial services industry with a niche in aggressive ETFs, Direxion distinguishes itself from traditional asset managers. Collaborating with institutional or high-net-worth clients who seek active and tactical investment strategies could unlock new growth avenues.

Technology Utilization Leveraging advanced digital tools such as web analytics, cloud services, and targeted marketing platforms indicates openness to technological innovation. Partnering with technology providers can help optimize user engagement, compliance, and operational efficiency.

Recent Industry Activity Recent news highlights active market interest and strategic developments, such as short interest fluctuations and major aircraft deals, suggesting ongoing market engagement and potential for increased visibility among investment community members and decision-makers.

Direxion Tech Stack

Direxion uses 8 technology products and services including DoubleClick Floodlight, Facebook Pixel, Atlassian, and more. Explore Direxion's tech stack below.

  • DoubleClick Floodlight
    Advertising
  • Facebook Pixel
    Analytics
  • Atlassian
    Application Development & Management
  • Salesforce
    Customer Relationship Management
  • Apple iCloud Mail
    Email
  • styled-components
    Javascript Frameworks
  • Lightbox
    Javascript Libraries
  • X-Content-Type-Options
    Web & Portal Technology

Direxion's Email Address Formats

Direxion uses at least 2 format(s):
Direxion Email FormatsExamplePercentage
LastF@direxioninvestments.comDoeJ@direxioninvestments.com
99%
LF@direxioninvestments.comDJ@direxioninvestments.com
1%
LastF@direxion.comDoeJ@direxion.com
97%
FLast@direxion.comJDoe@direxion.com
3%

Frequently Asked Questions

Where is Direxion's headquarters located?

Minus sign iconPlus sign icon
Direxion's main headquarters is located at Avenue of The Americas New York, New York United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Direxion's phone number?

Minus sign iconPlus sign icon
You can contact Direxion's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Direxion's stock symbol?

Minus sign iconPlus sign icon
Direxion is a publicly traded company; the company's stock symbol is BOED.

What is Direxion's official website and social media links?

Minus sign iconPlus sign icon
Direxion's official website is direxion.com and has social profiles on LinkedIn.

What is Direxion's NAICS code?

Minus sign iconPlus sign icon
Direxion's NAICS code is 52 - Finance and Insurance.

How many employees does Direxion have currently?

Minus sign iconPlus sign icon
As of June 2026, Direxion has approximately 75 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: D. Y. C.Cco / Cro: T. S.Chief Product Officer: M. S.. Explore Direxion's employee directory with LeadIQ.

What industry does Direxion belong to?

Minus sign iconPlus sign icon
Direxion operates in the Financial Services industry.

What technology does Direxion use?

Minus sign iconPlus sign icon
Direxion's tech stack includes DoubleClick FloodlightFacebook PixelAtlassianSalesforceApple iCloud Mailstyled-componentsLightboxX-Content-Type-Options.

What is Direxion's email format?

Minus sign iconPlus sign icon
Direxion's email format typically follows the pattern of LastF@direxioninvestments.com. Find more Direxion email formats with LeadIQ.

When was Direxion founded?

Minus sign iconPlus sign icon
Direxion was founded in 1997.

Direxion

Financial ServicesNew York, United States51-200 Employees

Non-Traditional ETFs for Decisive Investors.

Direxion specializes in providing decisive investors with solutions that deliver the flexibility to position portfolios opportunistically.

Our Leveraged and Inverse ETFs provide opportunities for traders to:

-Magnify short-term perspectives with daily 3x and 2x leverage
-Utilize bull and bear funds for both sides of the trade
-Trade through rapidly changing markets.

Founded in 1997, Direxion has 4 offices in the U.S. and Hong Kong.

Our role is to complement your core investment strategies, not to replace them. Our funds allow you to seek opportunities in all market conditions offering alternatives for your modern portfolio.

An investor should consider the investment objectives, risks, charges, and expenses of the Direxion Funds and Direxion Shares carefully before investing. The prospectus and summary prospectus contain this and other information about Direxion Funds. To obtain a prospectus or summary prospectus, please contact Direxion at 800.851.0511. The prospectus or summary prospectus should be read carefully before investing.

Leveraged and Inverse ETFs are riskier than other investments and seek daily goals and should not be expected to track the underlying index over periods longer than one day. They are not suitable for all investors and should be utilized only by investors who understand leverage risk and who actively manage their investments.

ALPS Distributors, Inc.

Section iconCompany Overview

Headquarters
Avenue of The Americas New York, New York United States
Phone number
Stock Symbol
BOED
NAICS Code
52 - Finance and Insurance
Founded
1997
Employees
51-200

Section iconFunding & Financials

  • $500M$1B

    Direxion's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Direxion's revenue is estimated to be in the range of $500M$1B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

ยฉ LeadIQ, Inc. All rights reserved.