Insights

Target Active Traders Direxion’s focus on leveraged and inverse ETFs caters to active traders seeking to amplify short-term market views. Sales efforts can be directed toward financial advisors and trading platforms that serve high-frequency or tactical investors looking for sophisticated portfolio tools.

Leverage Market Trends With recent news highlighting strengths in semiconductor, AI, and high-growth tech sectors, there is an opportunity to promote Direxion’s funds that capitalize on these themes, appealing to clients interested in thematic investing aligned with current market momentum.

Expand Institutional Reach Direxion’s revenue range and operational size suggest potential for deepening relationships with institutional clients such as smaller asset managers or wealth managers seeking diversified leverage strategies for their portfolios.

Educational Content Opportunities Given the complex risks associated with leveraged ETFs, there is a sales opportunity in offering educational resources and advisory services to help investors and advisors understand risk management, enhancing client confidence and product adoption.

Leverage Technology Integration Utilizing Direxion’s existing tech stack, there is potential to develop or promote digital tools and data analytics solutions that support active trading, market analysis, and portfolio customization, appealing to tech-savvy investors and trading firms.

Direxion Tech Stack

Direxion uses 8 technology products and services including The Trade Desk, Microsoft Clarity, Amazon Web Services, and more. Explore Direxion's tech stack below.

  • The Trade Desk
    Advertising
  • Microsoft Clarity
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Webpack
    Development
  • Google Fonts API
    Font Scripts
  • styled-components
    Javascript Frameworks
  • Lightbox
    Javascript Libraries
  • Vimeo
    Video Players

Media & News

Direxion's Email Address Formats

Direxion uses at least 2 format(s):
Direxion Email FormatsExamplePercentage
LastF@direxioninvestments.comDoeJ@direxioninvestments.com
99%
LF@direxioninvestments.comDJ@direxioninvestments.com
1%
LastF@direxion.comDoeJ@direxion.com
97%
FLast@direxion.comJDoe@direxion.com
3%

Frequently Asked Questions

Where is Direxion's headquarters located?

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Direxion's main headquarters is located at Avenue of The Americas New York, New York United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Direxion's phone number?

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You can contact Direxion's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Direxion's stock symbol?

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Direxion is a publicly traded company; the company's stock symbol is MUU.

What is Direxion's official website and social media links?

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Direxion's official website is direxion.com and has social profiles on LinkedIn.

What is Direxion's NAICS code?

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Direxion's NAICS code is 52 - Finance and Insurance.

How many employees does Direxion have currently?

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As of March 2026, Direxion has approximately 73 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: D. Y. C.Cco / Cro: T. S.Chief Compliance Officer - Rafferty Asset Management / Deputy Chief Compliance Officer - Direxion: S. S.. Explore Direxion's employee directory with LeadIQ.

What industry does Direxion belong to?

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Direxion operates in the Financial Services industry.

What technology does Direxion use?

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Direxion's tech stack includes The Trade DeskMicrosoft ClarityAmazon Web ServicesWebpackGoogle Fonts APIstyled-componentsLightboxVimeo.

What is Direxion's email format?

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Direxion's email format typically follows the pattern of LastF@direxioninvestments.com. Find more Direxion email formats with LeadIQ.

When was Direxion founded?

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Direxion was founded in 1997.

Direxion

Financial ServicesNew York, United States51-200 Employees

Non-Traditional ETFs for Decisive Investors.

Direxion specializes in providing decisive investors with solutions that deliver the flexibility to position portfolios opportunistically.

Our Leveraged and Inverse ETFs provide opportunities for traders to:

-Magnify short-term perspectives with daily 3x and 2x leverage
-Utilize bull and bear funds for both sides of the trade
-Trade through rapidly changing markets.

Founded in 1997, Direxion has 4 offices in the U.S. and Hong Kong.

Our role is to complement your core investment strategies, not to replace them. Our funds allow you to seek opportunities in all market conditions offering alternatives for your modern portfolio.

An investor should consider the investment objectives, risks, charges, and expenses of the Direxion Funds and Direxion Shares carefully before investing. The prospectus and summary prospectus contain this and other information about Direxion Funds. To obtain a prospectus or summary prospectus, please contact Direxion at 800.851.0511. The prospectus or summary prospectus should be read carefully before investing.

Leveraged and Inverse ETFs are riskier than other investments and seek daily goals and should not be expected to track the underlying index over periods longer than one day. They are not suitable for all investors and should be utilized only by investors who understand leverage risk and who actively manage their investments.

ALPS Distributors, Inc.

Section iconCompany Overview

Headquarters
Avenue of The Americas New York, New York United States
Phone number
Stock Symbol
MUU
NAICS Code
52 - Finance and Insurance
Founded
1997
Employees
51-200

Section iconFunding & Financials

  • $500M$1B

    Direxion's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Direxion's revenue is estimated to be in the range of $500M$1B

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