Festival Expansion Global festival partnerships and recent UK festival activations present cross-promotional and on-site selling opportunities. Leverage these events to introduce Disaronno and partner brands to new consumer segments, run sampling, and secure limited-edition event packaging.

UK Market Growth Relocation to Shoreditch and expanded London presence signaling a growth push in the UK. Target hospitality groups, premium on-trade accounts, and bartender networks in major UK cities with tailored promotions and sommelier-led tastings.

Bartender Enablement Pitch It Program and bartender advocacy initiatives create a ready-made channel for product education and onboarding. Scale via targeted outreach to bars, nightclubs, and catering firms, offering training, incentives, and co-branded campaigns.

Brand Portfolio Diversified premium portfolio including Disaronno variants, liqueurs, gins, whiskeys, ryes, and vodkas. Position as a one-stop premium solutions provider for hospitality groups seeking multiple high-margin brands and cross-sell opportunities.

Digital & Social Advancing online advocacy platforms and modern tech stack opens digital sales channels. Develop direct-to-consumer and wholesale digital programs, influencer/bartender ambassador content, and targeted e-commerce promotions to grow reach beyond traditional on-trade.