Discover Durham Email Format

HospitalityNorth Carolina, United States11-50 Employees

Discover Durham functions as the city's primary marketing authority for tourism and visitor experience in Durham. It was established as a Tourism Development Authority by the North Carolina General Assembly and local governments to guide proactive, visitor-centered economic and cultural development by reinvesting a portion of the visitor-levied room occupancy and tourism development tax into promotional efforts.

The organization is based in Durham, North Carolina, and operates within the hospitality and destination-marketing space, serving as a smaller, regional entity. It has earned notable recognition in its field, including a place among the top 4% of destination marketing organizations worldwide according to Destinations International, along with a Distinction reaccreditation. In April 2024, Discover Durham launched Durham Next, a nonprofit intended to support the implementation of a 20-year plan through involvement from city and county officials and other partners.

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