Sports & Events Leverage Green Bay's status as the host and promoter of major NFL events, including the 2025 NFL Draft, to offer optimized event logistics, hotel packages, and fan travel experiences that align with upcoming event calendars and increased visitation.

Transit & Fleet Capitalize on the newly funded transportation upgrades with a focus on bus fleet modernization and shuttle services for large groups, providing turnkey mobility solutions for convention attendees, tour groups, and event spectators.

Destination Marketing Position Discover Green Bay as a one-stop destination marketing partner for groups seeking multi-experience itineraries—sports, culture, and local experiences—offering bundled promotions to drive longer stays and higher per-visitor spending.

Tech Enablement Offer digital marketing and CRM enhancements using Green Bay’s tech stack in advertising (AdSense, Taboola), CRM (iCIMS), and cloud platforms (Azure, AWS) to create scalable lead generation, ticketed packages, and loyalty programs for repeat event attendees.

Strategic Partnerships Propose collaboration with local businesses and agencies (transport, hospitality, media) to co-create sponsorships and joint promotions around NFL Draft-related activities, capturing incremental revenue from sponsors, exhibitors, and travel packages.