Destination Growth Discover Green Bay's focus on attracting large-scale events like the NFL Draft presents opportunities to offer event management, hospitality, and transportation services tailored to high-profile sporting events and conventions.

Tourism Amplification With recent initiatives like sweepstakes and significant investments in transportation infrastructure, there is potential to provide marketing partnerships, sponsored experiences, and digital solutions to enhance visitor engagement.

Technology Integration The company's use of advanced digital tools such as Google Cloud, Vue.js, and social media platforms indicates openness to technology-driven solutions in visitor engagement, data analytics, and targeted marketing campaigns.

Financial Opportunities The substantial revenue range and recent $3.9 million funding boost for transportation upgrades suggest scope for offering logistics, infrastructure development, and sponsored transportation solutions aligned with upcoming major events.

Market Positioning Green Bay's recognition as a top destination and its proactive role in hosting events positions it as an attractive partner for regional sponsors, hospitality providers, and experiential marketers seeking to capitalize on increased visitor influx.