Event Sponsorship Discover Green Bay is actively involved in major NFL events including hosting the 2025 NFL Draft and running promotions like the 2025 Draft Sweepstakes, presenting opportunities to offer experiential packages, sponsor activations, and partner with hospitality providers for fan engagement.

Destination Marketing As a destination development and sales/marketing organization with a focus on meetings, sports, leisure, and group travel, there is potential to upsell convention services, group rates, backstage experiences, and bundled travel packages to corporate planners, sports teams, and fans.

Financial Capacity Reported revenue range of 50 to 100 million and recent multi-million funding for transportation upgrades signal a scalable budget for partnerships, co-branded campaigns, and large-scale tourism initiatives tied to NFL events and year-round visitor experiences.

Digital & Tech A tech stack featuring Google Cloud, marketing and tracking tools, and digital media platforms indicates readiness for data-driven campaigns, retargeting, and seamless ticketing or booking integrations for groups and events.

Leadership & Growth Recent leadership changes and strategic hires in relation to NFL drafts and local business initiatives suggest opportunities to engage in consulting, sponsorship alignments, and B2B collaborations to support destination development and stakeholder outreach.