Sports Tourism Discover Green Bay drives meetings, sports, and group travel, highlighting opportunities to upsell convention packages, franchise or team events, and fan experiences around major Packers-related milestones and Lambeau Field tours.

Draft Revenue Recent and upcoming NFL Draft activities present cross-selling chances for sponsorships, fan packages, itinerary add-ons, and targeted marketing partnerships with teams, venues, and local businesses.

Fleet Modernization New transportation funding and bus replacements indicate potential for vehicle leasing, shuttle management solutions, and integrated travel logistics services for large groups and convention attendees.

Digital & Outreach Broad tech stack and active sweepstakes campaigns suggest opportunities to partner on digital marketing programs, content collaborations, data-driven audience segmentation, and enhanced online booking experiences.

Regional Growth Significant revenue scale and regional impact imply potential for partnerships with hotels, airlines, and tour operators to expand multi-day, multi-venue itineraries and bundled travel packages.