Regional Tourism Growth Discover Lehigh Valley is a nonprofit DM O focused on promoting tourism across Lehigh and Northampton counties with ongoing branding updates, a refreshed website, and new destination campaigns, signaling opportunities to partner on regional marketing programs, co-branded campaigns, and visitor acquisition initiatives.

Digital Marketing Push Recent investments include a redesigned DiscoverLehighValley.com site, a new destination commercial, and integrated multichannel presence; potential sales opportunities exist in digital advertising packages, content collaboration, social media amplifications, and analytics-driven performance partnerships.

Strategic Partnerships Collaborations noted with LVEDC and external groups (e.g., PA Wine Land initiatives) indicate openness to joint promotions and cross-promotional ventures; explore sponsorships, co-hosted events, and partner-led itineraries to expand reach.

Audience Reach With a regional focus and a visitor-centric portal plus multiple touchpoints (centers, phone support, social channels), there is an opportunity to upsell B2B services such as B2B travel trade partnerships, group travel campaigns, and hotel/package distribution deals targeting local businesses and hospitality providers.

Financial Scale A revenue range of 100M to 250M suggests substantial budget cycles for marketing and destination initiatives; position offerings as scalable, measurable ROI driven solutions aligned with tourism seasonality and regional economic impact.