Strategic TV Advantage Discover Mediaworks combines strategic communications with award-winning in-house TV shows (Discover Wisconsin, Into the Outdoors, Boondock Nation), presenting a unique cross-media platform to offer integrated advertising and branded content packages to clients seeking broad regional reach and authentic storytelling.

Midwest Focus With roots in the Midwest and long-running Wisconsin media properties, there is a clear opportunity to upsell regional businesses and tourism boards looking to deepen local engagement through cross-platform campaigns, partnerships, and co-branded content.

Agency Scale Fit Revenue size and headcount suggest a mid-market agency capable of handling multi-channel productions, sponsorships, and long-term brand campaigns for mid-sized clients, while being cost-efficient enough for growth-oriented marketing teams.

Technology Stack Utilize familiar production and distribution tools (Adobe Premiere Pro, Final Cut Pro) and social/video platforms (TikTok, YouTube, Facebook, Instagram) to pitch turnkey content packages, including short-form social videos, TV-quality spots, and educational or experiential content.

Expansion and Partnerships Recent news shows awards and partnerships (Emmy recognition, equipment upgrades with Adorama, Jefferson County program collaboration) signaling capability expansion and credibility; target clients in tourism, outdoor brands, education, and regional government looking for validated media production and storytelling.