Expansion Growth Discover Strength's recent opening of new locations in Lewisville, Texas, and Boulder, Colorado, indicates an active expansion strategy. This presents an opportunity to engage with their franchising team or provide scalable solutions to support ongoing growth and site management.

Technology Partnerships The company's partnerships with technology providers like StrengthPortal and Element Inc to develop franchise models and operational tools suggest potential for offering specialized software, automation, or digital engagement solutions to enhance franchise support and member experiences.

Market Positioning With an estimated revenue between 50 million and 100 million and a strong focus on time-efficient strength workouts, Discover Strength is positioned as a premium boutique fitness brand. Opportunities may exist in delivering personalized marketing, member retention programs, or advanced analytics services.

Employee & Talent Development Hiring of new exercise physiologists like Camryn Threinen demonstrates investment in expert staff and quality service delivery, opening doors for solutions in staff training, HR management, or performance analytics tailored for health-conscious fitness brands.

Technology Utilization Utilizing tools like Google Analytics and modern web technologies indicates a digital-savvy approach. This creates possibilities for selling digital marketing platforms, customer engagement tools, or advanced website analytics to further optimize member acquisition and retention.