Market Leadership Discover Yourself is the largest distributor of Insights Discovery worldwide, demonstrating a strong market presence and potential for upselling additional training or related services to their extensive trainer network and corporate clients.

High Engagement With over 9 million people having experienced Insights Discovery and rapid adoption metrics (a new profile every 2 minutes), there is a significant, ongoing demand for personality assessments indicating opportunities to introduce complementary tools and solutions.

Training Expansion The company's successful 'train the trainer' program, completed by over 7,000 trainers globally, suggests a scalable platform for expanding training services, certification programs, or new course offerings.

Growth Potential Having revenue in the range of 1 to 10 million dollars and a modern tech stack indicates room for growth and modernization, making it a candidate for strategic partnerships aimed at technological enhancement or digital transformation in HR services.

Industry Competition Compared to larger competitors like Mindvalley, Discover Yourself can leverage its specialized focus and global reach to differentiate its offerings and attract clients seeking targeted personality and behavioral insights solutions.