Sustainability tie-in Leverage Discovery Primea's growing sustainability initiatives, such as the Gift A Tree program, to offer corporate social responsibility (CSR) partnerships, environmentally friendly event packages, and sustainability-focused hospitality add-ons for meetings and incentives.

Private dining expansion Capitalize on the Flame Private Dining offering to position as a premium in-house event venue for corporate celebrations, executive retreats, and intimate client dinners, with tailored menus and branding opportunities.

Luxury business clientele Target high-spending business travelers and local enterprise clients by proposing exclusive meeting packages, VIP check-in experiences, and extended-stay perks aligned with the hotel’s 141-room luxury positioning.

Tech-enabled experience Highlight technology stack and modern amenities to pitch seamless event operations, filmed or hybrid meetings, and data-driven guest experiences to corporate planners seeking efficiency and reliability.

Regional position Differentiate from peers by aligning with Metro Manila’s luxury hospitality demand and offering sales-led campaigns that feature multi-property or local corporate tie-ins, leveraging Discovery Primea’s upscale brand and strong profitability signals.