Branch network The company operates three full-service branches and three service dispatch centers, with locations in Columbus, Pittsburgh, Louisville and additional service centers in Erlanger, Burbank, and Batavia. This presents multiple regional touchpoints for upsell of new and used underground equipment, parts, and service contracts, as well as cross-selling affiliate brands.

Equipment service With capacity to repair the largest Ditch Witch equipment and a focus on dedicated staff and fast service, there is a strong sales opportunity for extended maintenance plans, on-site service visits, and timely parts supply agreements to minimize downtime for customers.

Rental and parts The business already offers machine rentals and parts and service, suggesting potential growth through bundled rental-plus-maintenance offerings, fleet expansion for contractors, and cross-sell of parts and service packages to rental customers.

End market fit Target customers are in locating, installing, and remediating underground pipes and cables. This specialization indicates opportunities to upsell trenching, boring, pipe bursting equipment, and related Subsite electronics and support solutions to existing customers undertaking expansion or modernization projects.

Strategic growth Affiliates and a broad product showroom including Ditch Witch, Hammerhead, Subsite Electronics, and trailers point to a wide product ecosystem. This enables cross-sell during campaigns, upsell of integrated solutions, and collaboration on large-scale projects with contractors needing a full suite from a single supplier.