Market Leadership As the largest premier dive retailer and instruction facility in the Western United States, Dive Addicts has established a strong brand presence and customer loyalty which can be leveraged to promote new equipment lines, training programs, or exclusive offers.

Equipment Expansion With top brand equipment and custom mixes available from Utah’s only Trimix blending station, there is an opportunity to cross-sell advanced dive gear, specialty training, and maintenance services to existing clients seeking high-end diving solutions.

Online Engagement The company’s use of WordPress, Shopify, and SEO tools indicates a focus on digital presence, suggesting potential for expanding online sales channels, offering exclusive online discounts, or promoting membership and certification packages.

Growth Potential Operating within a revenue range of up to $10 million with a small team, Dive Addicts has room to scale by expanding product offerings or increasing marketing efforts aimed at recreational and technical divers looking for premium services.

Training & Certification Their strong instructional component and experienced staff offer opportunities to upsell advanced courses, certification renewals, and specialized training programs to existing customers looking to deepen their diving expertise.