Market Positioning With a long-standing presence since 1991 and a solid reputation in Oahu’s dive community, Dive Oahu & Surf presents a stable platform for cross-selling premium scuba training, guided experiences, and conservation programs to both tourists and local enthusiasts.

Expansion & Reach Multiple locations including a flagship in Honolulu and a retail shop at Pearl Harbor, along with a PADI 5 Star CDC certification, create opportunities to upsell professional development, equipment packages, and destination-dedicated dive trips to visiting divers and corporate groups.

Training Offerings Comprehensive PADI courses from Discover Scuba to Instructor Development, plus specialty programs and project Aware initiatives, enable cross-sell of advanced courses, professional certifications, and specialty gear bundles to both individuals and dive clubs.

Digital & Ecommerce Active presence on Squarespace, WordPress, and commerce integrations suggests readiness for online promotions, bundle pricing, and loyalty programs; leverage for targeted campaigns to international tourists and repeat customers.

Financial Upsell Strong revenue range indicates capacity for premium offerings such as pro-level training, private charters, club memberships, and corporate incentives, along with bundled equipment and service plans to increase average order value.