Digital Growth Leverage the company’s online presence and existing AdSense usage to fuel targeted marketing campaigns, optimize the website for lead capture, and drive showroom or inquiry volume through data-driven digital outreach.

Tech Stack Optimization The current cloud and web stack (AWS, OpenResty, Nginx, Lua) offers a base for hosting, performance tuning, and security enhancements; propose managed hosting, site reliability improvements, and integration of analytics to support marketing and sales efforts.

Local Market Expansion Located in State College, there is potential to grow through local B2B partnerships, fleet or corporate vehicle programs, and targeted outreach to nearby organizations and universities.

Operational Scaling With a lean team, opportunities exist to implement automation, CRM integration, and partner channels that enable scalable sales and service delivery without a large headcount.

Competitive Positioning Brand as a lean, boutique option relative to larger dealers and explore partnerships or added services (parts distribution, training, maintenance programs) to differentiate and accelerate cross-sell opportunities.