Direct-to-Garment Opportunity Dixon Graphics recently expanded into Direct-to-Garment printing, indicating a strategic shift toward apparel customization. This presents a sales opportunity to offer high-quality, short-run apparel production, design services, and fulfillment partnerships for local brands, events, and organizations seeking on-trend garment solutions.

Multi-Location Advantage Two Champaign locations (Commercial Printing and Screen Printing/Embroidery) suggest capacity and specialization across print formats. Leverage cross-selling to customers who need a range of services—from marketing collateral to branded apparel—while positioning as a one-stop shop for both print and apparel projects.

Art-Driven Quality The emphasis on translating fine art into t-shirt designs indicates a strong art-centric capabilities and quality control. Target artist collaborations, galleries, local creators, and event organizers seeking premium, art-forward apparel and limited-edition runs.

Local Market Focus Headquartered in Champaign, IL with a relatively small team, Dixon Graphics has a local footprint suitable for relationship-based selling, community programs, and small-to-mid volume orders. Prioritize local business partnerships, school/college programs, and nonprofit organizations for recurring, constrained-budget projects.

Growth Signals Revenue range ($10M-$25M) and recent service additions indicate growth momentum. Propose scaled services such as design packages, bulk discounts for repeat customers, and value-added services (branding kits, signage, and promotional materials) to capture larger projects from existing clients and attract new customers.