DIY Tourism

EducationNorth Carolina, United States2-10 Employees

DIY Tourism is an education-focused organization based in Asheville, North Carolina, founded in 2016 by Chris Cavanaugh and Justin Belleme, with Learn Tourism as a lead instructor. The company aims to enable organizations and individuals in the travel and tourism sector—such as tourism authorities, destination marketing organizations, government bodies, and small businesses like restaurants and attractions—to develop and implement do-it-yourself marketing strategies. By offering conferences and custom training, DIY Tourism provides instruction on storytelling and digital marketing techniques designed to reach relevant audiences and drive engagement, particularly as trends and technology evolve. The firm positions itself as a resource for affordable, actionable marketing education that helps regional, company, or nonprofit entities compete effectively in the marketplace. The organization operates from a small team based in Asheville, reflecting its emphasis on accessible education and practical, growth-oriented marketing skills. A recent development notes its ongoing involvement with the Learn Tourism Conference, with events planned for 2026 in Richmond.

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