Insights

Heritage Leadership With a 275-year history and iconic brands like DMC and Sirdar, the company has a strong reputation in the embroidery and knitting markets, providing opportunities to target traditional craft enthusiasts and heritage-conscious retailers.

Strategic Acquisitions The recent acquisition of Anchor Crafts enhances product portfolio and market reach, opening avenues for cross-selling, new distribution channels, and expanded partnerships with craft stores and online retailers.

Innovative Digital Presence Brands like Wool And The Gang demonstrate a focus on digital-first direct-to-consumer engagement, suggesting opportunities to approach e-commerce platforms and online craft communities for collaboration and sales expansion.

Premium Product Portfolio Offering high-quality yarns, technical cut-resistant yarns, and innovative craft kits positions the company to partner with premium craft stores, educational institutions, and corporate clients for specialized projects and branded collaborations.

Market Expansion Potential While strong in the UK and US markets, the brands’ longstanding heritage and growing international presence present opportunities to explore emerging markets, distribution partnerships, and licensing agreements in regions with rising craft and DIY trends.

D.M.C. Group Tech Stack

D.M.C. Group uses 8 technology products and services including jsDelivr, Cloudflare CDN, Cloudflare, and more. Explore D.M.C. Group's tech stack below.

  • jsDelivr
    Content Delivery Network
  • Cloudflare CDN
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Prototype
    Javascript Frameworks
  • React
    Javascript Frameworks
  • Goober
    Javascript Libraries
  • Flickity
    Javascript Libraries
  • Bootstrap
    UI Frameworks

D.M.C. Group's Email Address Formats

D.M.C. Group uses at least 1 format(s):
D.M.C. Group Email FormatsExamplePercentage
F.Last@dmc.comJ.Doe@dmc.com
69%
Last@dmc.comDoe@dmc.com
17%
First.Last@dmc.comJohn.Doe@dmc.com
8%
First_Last@dmc.comJohn_Doe@dmc.com
6%

Frequently Asked Questions

What is D.M.C. Group's official website and social media links?

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D.M.C. Group's official website is dmc.com and has social profiles on LinkedIn.

What is D.M.C. Group's SIC code NAICS code?

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D.M.C. Group's SIC code is 5199 - Nondurable Goods, Not Elsewhere Classified NAICS code is 4539 - Other Miscellaneous Store Retailers.

How many employees does D.M.C. Group have currently?

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As of February 2026, D.M.C. Group has approximately 103 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer At The Dmc Group: J. W.Chief Digital Officer: L. C.Vice President Operations: F. L.. Explore D.M.C. Group's employee directory with LeadIQ.

What industry does D.M.C. Group belong to?

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D.M.C. Group operates in the Retail Art Supplies industry.

What technology does D.M.C. Group use?

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D.M.C. Group's tech stack includes jsDelivrCloudflare CDNCloudflarePrototypeReactGooberFlickityBootstrap.

What is D.M.C. Group's email format?

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D.M.C. Group's email format typically follows the pattern of F.Last@dmc.com. Find more D.M.C. Group email formats with LeadIQ.

When was D.M.C. Group founded?

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D.M.C. Group was founded in 1746.

D.M.C. Group

Retail Art SuppliesEngland, United Kingdom51-200 Employees

The DMC Group is a platform of complementary, market leading, needlecraft brands. The group owns and operates four iconic needlecrafts brands: DMC (global leader in embroidery threads with a 275-year heritage, the undisputed reference brand); Wool And The Gang (digital-first and contemporary knitting kits); Sirdar (over 125 year British heritage in knitting yarns); and Rowan (premium design-led British yarn brand with a longstanding heritage in the UK and US. Products include thread, yarn, kits, patterns, accessories, and publications. The Group owns Tilsatec, a manufacturer of cut resistant technical yarns and PPE.

DMC
DMC, founded in Mulhouse, France in 1746, is the leading player in embroidery thread and floss with a 275-year history of delivering iconic, high-quality embroidery threads, floss and related products. 

Sirdar
The UK household knitting name and leader in baby yarn
Sirdar is a heritage British brand of hand-knitting yarns established in 1880 and well known for its high-quality pattern designs and yarn ranges. The brand holds the market-leading position in the UK and a growing presence in the USA.

Wool And The Gang 
Wool and the Gang (“WATG”) is a digitally native, direct-to-consumer brand of knitting do-it-yourself kits and premium yarns. The brand offers creative clothing, accessories, and homeware designs to be crafted at home and is renowned for its fashion-led approach. 

Rowan
The premium, quintessentially British yarn brand Rowan is a premium design-led British yarn brand with a longstanding heritage in the UK, the US and an increasinginternational presence, with a portfolio of 28 natural fibre yarns and numerous design-led patterns and publications.

Tilsatec
Tilsatec is a manufacturer of cut-resistant technical yarns for use in protective work gloves and sleeves. Tilsatec is recognised as a premium quality supplier, the brand is synonymous with the the highest level of cut-resistance, high performance and reliability.

Section iconCompany Overview

Website
dmc.com
SIC Code
5199 - Nondurable Goods, Not Elsewhere Classified
NAICS Code
4539 - Other Miscellaneous Store Retailers
Founded
1746
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    D.M.C. Group's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    D.M.C. Group's revenue is estimated to be in the range of $1M$10M

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