Insights

Heritage & Quality DMC Group's long-standing reputation in embroidery threads and yarns, with brands like DMC and Sirdar, positions it as a premium provider with a loyal customer base, presenting opportunities to expand into new markets or develop premium product lines.

Digital Innovation Through Wool And The Gang’s digital-first approach and online presence, DMC demonstrates strong e-commerce potential, ideal for targeting consumers seeking trendy, do-it-yourself crafting kits and accessories.

Recent Expansion The acquisition of Anchor Crafts indicates a strategic move to broaden product offerings and market reach, opening avenues for cross-selling and bundle promotions across established and emerging customer segments.

Technical & Safety Focus Ownership of Tilsatec, a technical yarn manufacturer for PPE and cut-resistant products, suggests opportunities to enter or increase penetration in industrial, safety, and specialized markets requiring high-performance textiles.

Market Position & Growth DMC’s recognized leadership in traditional and contemporary needlecrafts, combined with a varied portfolio and international presence, offers potential for sales expansion by targeting craft enthusiasts, educational institutions, and retail partners globally.

D.M.C. Tech Stack

D.M.C. uses 8 technology products and services including jsDelivr, SendGrid, dc.js, and more. Explore D.M.C.'s tech stack below.

  • jsDelivr
    Content Delivery Network
  • SendGrid
    Email Delivery
  • dc.js
    Javascript Graphics
  • Klaviyo
    Marketing Automation
  • Tailwind CSS
    UI Frameworks
  • MouseFlow
    Web Analytics
  • Microsoft ASP.NET
    Web Frameworks
  • X-UA-Compatible
    Web Tools And Plugins

D.M.C.'s Email Address Formats

D.M.C. uses at least 1 format(s):
D.M.C. Email FormatsExamplePercentage
F.Last@dmc.comJ.Doe@dmc.com
69%
Last@dmc.comDoe@dmc.com
17%
First.Last@dmc.comJohn.Doe@dmc.com
8%
First_Last@dmc.comJohn_Doe@dmc.com
6%

Frequently Asked Questions

What is D.M.C.'s official website and social media links?

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D.M.C.'s official website is dmc.com and has social profiles on LinkedIn.

What is D.M.C.'s SIC code NAICS code?

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D.M.C.'s SIC code is 5199 - Nondurable Goods, Not Elsewhere Classified NAICS code is 4539 - Other Miscellaneous Store Retailers.

How many employees does D.M.C. have currently?

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As of December 2025, D.M.C. has approximately 201 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer At The Dmc Group: J. W.Chief Digital Officer: L. C.Vice President Operations: F. L.. Explore D.M.C.'s employee directory with LeadIQ.

What industry does D.M.C. belong to?

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D.M.C. operates in the Retail Art Supplies industry.

What technology does D.M.C. use?

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D.M.C.'s tech stack includes jsDelivrSendGriddc.jsKlaviyoTailwind CSSMouseFlowMicrosoft ASP.NETX-UA-Compatible.

What is D.M.C.'s email format?

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D.M.C.'s email format typically follows the pattern of F.Last@dmc.com. Find more D.M.C. email formats with LeadIQ.

When was D.M.C. founded?

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D.M.C. was founded in 1746.

D.M.C.

Retail Art SuppliesEngland, United Kingdom201-500 Employees

The DMC Group is a platform of complementary, market leading, needlecraft brands. The group owns and operates four iconic needlecrafts brands: DMC (global leader in embroidery threads with a 275-year heritage, the undisputed reference brand); Wool And The Gang (digital-first and contemporary knitting kits); Sirdar (over 125 year British heritage in knitting yarns); and Rowan (premium design-led British yarn brand with a longstanding heritage in the UK and US. Products include thread, yarn, kits, patterns, accessories, and publications. The Group owns Tilsatec, a manufacturer of cut resistant technical yarns and PPE.

DMC
DMC, founded in Mulhouse, France in 1746, is the leading player in embroidery thread and floss with a 275-year history of delivering iconic, high-quality embroidery threads, floss and related products. 

Sirdar
The UK household knitting name and leader in baby yarn
Sirdar is a heritage British brand of hand-knitting yarns established in 1880 and well known for its high-quality pattern designs and yarn ranges. The brand holds the market-leading position in the UK and a growing presence in the USA.

Wool And The Gang 
Wool and the Gang (“WATG”) is a digitally native, direct-to-consumer brand of knitting do-it-yourself kits and premium yarns. The brand offers creative clothing, accessories, and homeware designs to be crafted at home and is renowned for its fashion-led approach. 

Rowan
The premium, quintessentially British yarn brand Rowan is a premium design-led British yarn brand with a longstanding heritage in the UK, the US and an increasinginternational presence, with a portfolio of 28 natural fibre yarns and numerous design-led patterns and publications.

Tilsatec
Tilsatec is a manufacturer of cut-resistant technical yarns for use in protective work gloves and sleeves. Tilsatec is recognised as a premium quality supplier, the brand is synonymous with the the highest level of cut-resistance, high performance and reliability.

Section iconCompany Overview

Website
dmc.com
SIC Code
5199 - Nondurable Goods, Not Elsewhere Classified
NAICS Code
4539 - Other Miscellaneous Store Retailers
Founded
1746
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    D.M.C.'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    D.M.C.'s revenue is estimated to be in the range of $1M$10M

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