Insights

Expanding Personalization DNAfit's focus on personalized health, fitness, and nutrition plans based on genetic testing presents significant opportunities to offer tailored wellness solutions to corporate clients seeking bespoke employee health programs.

Enterprise Growth With initiatives aimed at empowering employees through personalized health guidance, DNAfit is well-positioned to partner with HR and wellness providers to expand its enterprise offerings and improve workforce health management.

Innovative Partnerships Collaborations like the one with Vita Mojo and ongoing mobile app development highlight a willingness to innovate and integrate personalized nutrition and health management solutions, creating avenues for sales of connected systems and digital health tools.

Market Position As a leading brand in nutrigenetics with global reach and proven awards, DNAfit appeals to health-conscious organizations and premium clients seeking cutting-edge genetic health solutions.

Growth Potential The company's recent developments in connected systems and preventative care policies suggest opportunities to sell scalable digital health platforms and telehealth integrations to hospital networks, clinics, and healthcare providers.

Similar companies to DNAfit

DNAfit Tech Stack

DNAfit uses 8 technology products and services including Optimizely, Hotjar, Google Analytics Enhanced eCommerce, and more. Explore DNAfit's tech stack below.

  • Optimizely
    A/B Testing
  • Hotjar
    Analytics
  • Google Analytics Enhanced eCommerce
    Analytics
  • Visual Website Optimizer
    Analytics
  • Font Awesome
    Font Scripts
  • Intercom
    Live Chat
  • Adobe Fonts
    Web Fonts
  • Microsoft IIS
    Web Servers

Media & News

DNAfit's Email Address Formats

DNAfit uses at least 1 format(s):
DNAfit Email FormatsExamplePercentage
First.Last@dnafit.comJohn.Doe@dnafit.com
46%
First@dnafit.comJohn@dnafit.com
4%
First.Last@dnafit.comJohn.Doe@dnafit.com
46%
First@dnafit.comJohn@dnafit.com
4%

Frequently Asked Questions

What is DNAfit's official website and social media links?

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DNAfit's official website is dnafit.com and has social profiles on LinkedIn.

What is DNAfit's SIC code NAICS code?

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DNAfit's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does DNAfit have currently?

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As of January 2026, DNAfit has approximately 32 employees across 5 continents, including AfricaEuropeAsia. Key team members include Managing Director In Egypt: H. I.Design Director: A. D.Hr Manager Emea: P. E.. Explore DNAfit's employee directory with LeadIQ.

What industry does DNAfit belong to?

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DNAfit operates in the Wellness and Fitness Services industry.

What technology does DNAfit use?

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DNAfit's tech stack includes OptimizelyHotjarGoogle Analytics Enhanced eCommerceVisual Website OptimizerFont AwesomeIntercomAdobe FontsMicrosoft IIS.

What is DNAfit's email format?

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DNAfit's email format typically follows the pattern of First.Last@dnafit.com. Find more DNAfit email formats with LeadIQ.

When was DNAfit founded?

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DNAfit was founded in 2013.

DNAfit

Wellness and Fitness ServicesEngland, United Kingdom11-50 Employees

DNAfit is revolutionising the way we think about health, fitness and nutrition. We reveal the power of personal genetics to help everyone unlock their human potential, on the most personalised level possible.

Taken at home (or anywhere), our simple saliva is an easy way to discover your health, fitness and nutrigenetic profile, using the very latest in genetic technology and research – opening up a new world of truly personalised workouts, meal plans and wellbeing, whatever your goal.

As the leading global consumer brand for fitness and nutrigenetics, our reach is underpinned by a network of qualified fitness and nutrition professionals, independent and major gym chains, international distributors and professional sports clubs. From our base in London, UK, we’re changing the industry one sample at a time. 

In April 2018, DNAfit were acquired by Prenetics to become part of the Prenetics Group. Prenetics are a leading genetic testing/digital health company headquartered in Hong Kong and London, with offices in 10 countries globally. With over US $50m in strategic investments from Alibaba and Ping An, Prenetics is one of the fastest growing genetic testing and digital health groups globally.

Empower your employees to manage their own health with personalised guidance from DNAfit. For more information, please visit: https://www.dnafit.com/enterprise/

Section iconCompany Overview

Website
dnafit.com
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    DNAfit's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    DNAfit's revenue is estimated to be in the range of $1M$10M

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