Insights

Expanding Personalization DNAfit's focus on personalized health, fitness, and nutrition plans based on genetic testing presents significant opportunities to offer tailored wellness solutions to corporate clients seeking bespoke employee health programs.

Enterprise Growth With initiatives aimed at empowering employees through personalized health guidance, DNAfit is well-positioned to partner with HR and wellness providers to expand its enterprise offerings and improve workforce health management.

Innovative Partnerships Collaborations like the one with Vita Mojo and ongoing mobile app development highlight a willingness to innovate and integrate personalized nutrition and health management solutions, creating avenues for sales of connected systems and digital health tools.

Market Position As a leading brand in nutrigenetics with global reach and proven awards, DNAfit appeals to health-conscious organizations and premium clients seeking cutting-edge genetic health solutions.

Growth Potential The company's recent developments in connected systems and preventative care policies suggest opportunities to sell scalable digital health platforms and telehealth integrations to hospital networks, clinics, and healthcare providers.

Similar companies to DNAfit

DNAfit Tech Stack

DNAfit uses 8 technology products and services including Optimizely, Visual Website Optimizer, Mixpanel, and more. Explore DNAfit's tech stack below.

  • Optimizely
    A/B Testing
  • Visual Website Optimizer
    Analytics
  • Mixpanel
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • Google Fonts API
    Font Scripts
  • Intercom
    Live Chat
  • HubSpot
    Marketing Automation
  • Microsoft IIS
    Web Servers

Media & News

DNAfit's Email Address Formats

DNAfit uses at least 1 format(s):
DNAfit Email FormatsExamplePercentage
First.Last@dnafit.comJohn.Doe@dnafit.com
92%
First@dnafit.comJohn@dnafit.com
8%

Frequently Asked Questions

What is DNAfit's official website and social media links?

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DNAfit's official website is dnafit.com and has social profiles on LinkedIn.

What is DNAfit's SIC code NAICS code?

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DNAfit's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does DNAfit have currently?

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As of July 2026, DNAfit has approximately 32 employees across 5 continents, including AfricaEuropeNorth America. Key team members include Head Of Community: R. B.Head Of Product: A. S.Managing Director In Egypt: H. I.. Explore DNAfit's employee directory with LeadIQ.

What industry does DNAfit belong to?

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DNAfit operates in the Wellness and Fitness Services industry.

What technology does DNAfit use?

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DNAfit's tech stack includes OptimizelyVisual Website OptimizerMixpanelCloudflare CDNGoogle Fonts APIIntercomHubSpotMicrosoft IIS.

What is DNAfit's email format?

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DNAfit's email format typically follows the pattern of First.Last@dnafit.com. Find more DNAfit email formats with LeadIQ.

When was DNAfit founded?

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DNAfit was founded in 2013.
DNAfit logo

DNAfit

Wellness and Fitness ServicesEngland, United Kingdom11-50 Employees

DNAfit is a London-based wellness and fitness services company that uses personal genetics to customize health, fitness, and nutrition guidance. Customers can provide saliva samples at home to reveal a nutrigenetic profile and receive personalized workouts, meal plans, and wellbeing recommendations informed by current genetic research. The company operates through a global network of fitness and nutrition professionals, independent and major gym chains, distributors, and professional sports clubs, extending its reach beyond direct consumer interaction; in 2018 it became part of the Prenetics Group through an acquisition. 

Its target market includes individual consumers seeking tailored health guidance and employers looking to support employee wellness through enterprise programs. A 2022 update described efforts to develop connected systems and policies to enable care for patients from anywhere, reduce costs for clinicians and patients, and keep preventative care at the forefront.

Section iconCompany Overview

Website
dnafit.com
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    DNAfit's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    DNAfit's revenue is estimated to be in the range of $1M$10M

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