Insights

Growing Corporate Wellness Market DNAfit's focus on empowering employees with personalized health guidance presents significant opportunities to expand B2B sales within corporate wellness programs, especially among companies seeking innovative approaches to employee health engagement.

Impact of Strategic Partnerships Collaborations with health-focused restaurants and technology firms highlight a potential to develop integrated health solutions, creating cross-promotional sales channels with fitness centers, nutrition providers, and health tech platforms.

Expanding Mobile and Connected Systems Ongoing development of connected systems and mobile apps indicates avenues to upsell advanced digital health tools and subscriptions to existing client bases, catering to the increasing demand for remote and personalized health management.

Industry Leadership & Awards Recognition through innovation and trade awards positions DNAfit as an industry leader, enabling targeted outreach to premium clients in the health, fitness, and sports sectors seeking validated and reputable genetic health solutions.

Global Expansion Potential Being part of Prenetics Group with international reach offers opportunities to introduce DNAfit’s personalized health services to new markets globally, leveraging existing distribution networks for rapid market penetration and sales growth.

Similar companies to DNAfit

DNAfit Tech Stack

DNAfit uses 8 technology products and services including Optimizely, Hotjar, Google Analytics Enhanced eCommerce, and more. Explore DNAfit's tech stack below.

  • Optimizely
    A/B Testing
  • Hotjar
    Analytics
  • Google Analytics Enhanced eCommerce
    Analytics
  • Visual Website Optimizer
    Analytics
  • Font Awesome
    Font Scripts
  • Intercom
    Live Chat
  • Adobe Fonts
    Web Fonts
  • Microsoft IIS
    Web Servers

Media & News

DNAfit's Email Address Formats

DNAfit uses at least 1 format(s):
DNAfit Email FormatsExamplePercentage
First.Last@dnafit.comJohn.Doe@dnafit.com
46%
First@dnafit.comJohn@dnafit.com
4%
First.Last@dnafit.comJohn.Doe@dnafit.com
46%
First@dnafit.comJohn@dnafit.com
4%

Frequently Asked Questions

Where is DNAfit's headquarters located?

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DNAfit's main headquarters is located at York Way, London, England, GB. The company has employees across 5 continents, including AfricaEuropeAsia.

What is DNAfit's official website and social media links?

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DNAfit's official website is dnafit.com and has social profiles on LinkedIn.

What is DNAfit's NAICS code?

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DNAfit's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does DNAfit have currently?

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As of October 2025, DNAfit has approximately 33 employees across 5 continents, including AfricaEuropeAsia. Key team members include Managing Director In Egypt: H. I.Design Director: A. D.Hr Manager Emea: P. E.. Explore DNAfit's employee directory with LeadIQ.

What industry does DNAfit belong to?

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DNAfit operates in the Wellness and Fitness Services industry.

What technology does DNAfit use?

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DNAfit's tech stack includes OptimizelyHotjarGoogle Analytics Enhanced eCommerceVisual Website OptimizerFont AwesomeIntercomAdobe FontsMicrosoft IIS.

What is DNAfit's email format?

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DNAfit's email format typically follows the pattern of First.Last@dnafit.com. Find more DNAfit email formats with LeadIQ.

When was DNAfit founded?

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DNAfit was founded in 2013.
DNAfit

DNAfit

Wellness and Fitness ServicesUnited Kingdom11-50 Employees

DNAfit is revolutionising the way we think about health, fitness and nutrition. We reveal the power of personal genetics to help everyone unlock their human potential, on the most personalised level possible.

Taken at home (or anywhere), our simple saliva is an easy way to discover your health, fitness and nutrigenetic profile, using the very latest in genetic technology and research – opening up a new world of truly personalised workouts, meal plans and wellbeing, whatever your goal.

As the leading global consumer brand for fitness and nutrigenetics, our reach is underpinned by a network of qualified fitness and nutrition professionals, independent and major gym chains, international distributors and professional sports clubs. From our base in London, UK, we’re changing the industry one sample at a time. 

In April 2018, DNAfit were acquired by Prenetics to become part of the Prenetics Group. Prenetics are a leading genetic testing/digital health company headquartered in Hong Kong and London, with offices in 10 countries globally. With over US $50m in strategic investments from Alibaba and Ping An, Prenetics is one of the fastest growing genetic testing and digital health groups globally.

Empower your employees to manage their own health with personalised guidance from DNAfit. For more information, please visit: https://www.dnafit.com/enterprise/

Section iconCompany Overview

Headquarters
York Way, London, England, GB
Website
dnafit.com
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    DNAfit's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    DNAfit's revenue is estimated to be in the range of $1M$10M

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