Insights

Personalized Wellness DNAfit specializes in delivering highly personalized health, fitness, and nutrition solutions through genetic testing, creating opportunities to tailor products and services for individual consumers and corporate wellness programs.

Corporate Partnership Potential With a focus on empowering employees' health through personalized guidance, DNAfit's enterprise offerings present a strategic avenue to expand into corporate wellness markets and attract large organizational clients.

Expansion into Connected Health Recent developments in connected systems and policies highlight potential for sales in digital health integrations and remote care solutions, appealing to healthcare providers seeking scalable preventative care options.

Strategic Alliances Partnerships with restaurants and health-focused brands demonstrate opportunities to develop collaborative health and nutrition initiatives, opening doors for co-branded products and targeted marketing campaigns.

Global Growth & Investment Backed by significant investment and integration within the Prenetics group, DNAfit has enhanced resources and international reach, enabling sales expansion into new markets with an emphasis on innovative genetic health solutions.

Similar companies to DNAfit

DNAfit Tech Stack

DNAfit uses 8 technology products and services including Optimizely, Hotjar, Google Analytics Enhanced eCommerce, and more. Explore DNAfit's tech stack below.

  • Optimizely
    A/B Testing
  • Hotjar
    Analytics
  • Google Analytics Enhanced eCommerce
    Analytics
  • Visual Website Optimizer
    Analytics
  • Font Awesome
    Font Scripts
  • Intercom
    Live Chat
  • Adobe Fonts
    Web Fonts
  • Microsoft IIS
    Web Servers

Media & News

DNAfit's Email Address Formats

DNAfit uses at least 1 format(s):
DNAfit Email FormatsExamplePercentage
First.Last@dnafit.comJohn.Doe@dnafit.com
46%
First@dnafit.comJohn@dnafit.com
4%
First.Last@dnafit.comJohn.Doe@dnafit.com
46%
First@dnafit.comJohn@dnafit.com
4%

Frequently Asked Questions

What is DNAfit's official website and social media links?

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DNAfit's official website is dnafit.com and has social profiles on LinkedIn.

What is DNAfit's NAICS code?

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DNAfit's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does DNAfit have currently?

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As of December 2025, DNAfit has approximately 34 employees across 5 continents, including AfricaEuropeAsia. Key team members include Managing Director In Egypt: H. I.Design Director: A. D.Customer Success Manager: A. B.. Explore DNAfit's employee directory with LeadIQ.

What industry does DNAfit belong to?

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DNAfit operates in the Wellness and Fitness Services industry.

What technology does DNAfit use?

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DNAfit's tech stack includes OptimizelyHotjarGoogle Analytics Enhanced eCommerceVisual Website OptimizerFont AwesomeIntercomAdobe FontsMicrosoft IIS.

What is DNAfit's email format?

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DNAfit's email format typically follows the pattern of First.Last@dnafit.com. Find more DNAfit email formats with LeadIQ.

When was DNAfit founded?

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DNAfit was founded in 2013.

DNAfit

Wellness and Fitness ServicesEngland, United Kingdom11-50 Employees

DNAfit is revolutionising the way we think about health, fitness and nutrition. We reveal the power of personal genetics to help everyone unlock their human potential, on the most personalised level possible.

Taken at home (or anywhere), our simple saliva is an easy way to discover your health, fitness and nutrigenetic profile, using the very latest in genetic technology and research – opening up a new world of truly personalised workouts, meal plans and wellbeing, whatever your goal.

As the leading global consumer brand for fitness and nutrigenetics, our reach is underpinned by a network of qualified fitness and nutrition professionals, independent and major gym chains, international distributors and professional sports clubs. From our base in London, UK, we’re changing the industry one sample at a time. 

In April 2018, DNAfit were acquired by Prenetics to become part of the Prenetics Group. Prenetics are a leading genetic testing/digital health company headquartered in Hong Kong and London, with offices in 10 countries globally. With over US $50m in strategic investments from Alibaba and Ping An, Prenetics is one of the fastest growing genetic testing and digital health groups globally.

Empower your employees to manage their own health with personalised guidance from DNAfit. For more information, please visit: https://www.dnafit.com/enterprise/

Section iconCompany Overview

Website
dnafit.com
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    DNAfit's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    DNAfit's revenue is estimated to be in the range of $1M$10M

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