DNAFit

Wellness and Fitness ServicesEngland, United Kingdom11-50 Employees

DNAfit is a London-based wellness and fitness services company that uses personal genetics to customize health, fitness, and nutrition guidance. Customers can provide saliva samples at home to reveal a nutrigenetic profile and receive personalized workouts, meal plans, and wellbeing recommendations informed by current genetic research. The company operates through a global network of fitness and nutrition professionals, independent and major gym chains, distributors, and professional sports clubs, extending its reach beyond direct consumer interaction; in 2018 it became part of the Prenetics Group through an acquisition. 

Its target market includes individual consumers seeking tailored health guidance and employers looking to support employee wellness through enterprise programs. A 2022 update described efforts to develop connected systems and policies to enable care for patients from anywhere, reduce costs for clinicians and patients, and keep preventative care at the forefront.

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