Growing Wellness Focus The company's core offering, a behavior change system for wellbeing, indicates a strong market interest in mental health and wellness solutions. This creates opportunities to introduce complementary products or services that enhance their employee or community wellbeing initiatives.

Medium Revenue Scale With annual revenues between 1 million and 10 million dollars, Do Something Different is positioned as a growing player in the wellness tech space, potentially open to partnership or pilot programs to scale their offerings.

Tech-Enabled Engagement Utilizing tools like Google Analytics, WordPress, and Cloudflare suggests a digital-first approach, presenting opportunities to offer advanced analytics, user engagement tools, or content management enhancements to further optimize their app and platform experience.

Niche Market Opportunity Operating with a relatively small team of 11-50 employees allows for personalized and flexible collaborations, making them receptive to tailored solutions or customized integrations that support their behavior change and wellbeing missions.

Potential for Expansion Given the similarity to larger companies in the wellness space and their focus on behavior change, there is significant potential for Do Something Different to expand into broader corporate wellness markets or to develop new features that appeal to enterprise clients.