Green insulation Target homeowners in the New England region (Massachusetts, southern Vermont, New Hampshire, Maine, northern Connecticut and Rhode Island) with a focus on energy efficiency and indoor air quality to expand service areas and cross-sell moisture control and mold remediation services.

Premium approach Leverage Dolphin’s unique dense-pack cellulose insulation and triple-insulation approach as a premium value proposition to homeowners seeking superior thermal performance and long-term energy savings, and upsell to whole-home sealing and air quality improvements.

Home testing Promote in-home assessments that emphasize sealing improvements, heat retention, and allergen/mold reduction, offering bundled services that combine insulation with air sealing, ventilation, and old insulation removal for comprehensive projects.

Family-led Highlight the family-owned, education-driven culture to build trust with homeowners and contractors; position as a problem-solving partner who tests products in own homes, creating compelling case studies and referral opportunities.

Recognition & growth Leverage the 2019 Angie’s List Super Service Award and the current revenue range to approach channel partners, builders, and property managers with co-marketing and subcontracting opportunities to scale project volume.