Mid-market potential Target Don Rasmussen Company as a small to mid-sized automobile retailer with a revenue range of approximately $1M-$10M and 11-50 employees, indicating an opportunity for scalable dealership software, CRM, and digital marketing services tailored to mid-market car dealers.

Digital presence Leverage their existing WordPress and analytics stack (Google Analytics, Google Tag Manager, Yoast SEO) to offer advanced website optimization, conversion rate optimization, and performance marketing services to drive showroom traffic and online leads.

Customer experience Position customer service-focused solutions such as CRM enhancements, service scheduling tools, and seamless financing/checkout integrations to align with their emphasis on “Nothing but the best customer service” to differentiate in a competitive market.

Competitive landscape Assess proximity to similar regional dealers (Audi Wilsonville, Nissan of Portland, Ron Tonkin Gran Turismo) to identify co-op marketing, inventory syndication, and cross-channel campaigns that can capture market share and drive foot traffic.

Growth readiness With modest staffing and revenue, offer scalable sales enablement packages, phased tech deployments, and training to support expansion plans, while highlighting ROI from automation, analytics, and digital advertising.