EHR Integration Active collaborations with Epic Systems to embed donor registration into MyChart and clinical workflows, including hospital pilots with Prisma Health and other health systems. Indicates strong demand for EMR integrated donor registry solutions; opportunity to offer scalable integration services for Epic and other major EMR platforms to broaden registry access and streamline donor education within care pathways.

Digital Education Expansion The organization owns the national Donate Life brand and runs multi media donor education programs using marketing tech and online campaigns. This creates opportunities to provide advanced digital marketing automation, segmentation, and campaign management to accelerate state team registrations and hospital partner initiatives, including education delivered through patient portals and social channels.

Living Donor Pathways Recent two year national pilot with the National Kidney Registry to create a Donate Life Living Donor Pathway signals demand for end to end living donor program software, case management, and cross system data coordination. Potential to offer donor pathway platforms, secure messaging, scheduling, and analytics to transplant centers and hospitals.

Hospital Partnerships Existing collaborations with multiple health systems demonstrate a scalable model for embedding donor registration in patient portals and education programs. Opportunity to expand into additional hospital networks and state teams with standardized donor registries, co branded campaigns, and joint marketing to increase donor registrations and engagement.

Leadership Transition CEO retirement planned by end of 2026 may open a window for strategic pivots, new partnerships, and modernization efforts. Sales approach can focus on aligning with potential new strategic priorities, offering continuity through trusted donor registry solutions, EMR integrations, and enhanced education campaigns.