Expanding Global Presence The company is preparing for its first international convention outside of Salt Lake City, scheduled for 2026 in Orlando, Florida, indicating a focus on expanding its global reach and engaging an international audience, which presents sales opportunities across diverse markets.

Product Innovation Launches Recent launches such as the Frankincense Touch Stick with Naio Wood and awards like the Good Housekeeping Bath Award demonstrate ongoing product innovation and recognition, creating opportunities to upsell new and award-winning products to existing customers or attract new clients interested in high-quality wellness items.

Strengthening Sales Model Enhancements to the Compensation Plan for Wellness Advocates suggest a strategic effort to incentivize and grow its distributor network, providing avenues to connect with motivated sales representatives and leverage their local and global networks for increased sales.

Sustainability & Reputation Winning the 2025 SEAL sustainability innovation award highlights the company's commitment to eco-friendly practices, appealing to environmentally conscious consumers who are more likely to patronize sustainable brands, thus expanding potential customer segments.

Robust Industry Position With a revenue range of one to ten billion dollars and multiple recent awards for product quality and innovation, doTERRA is positioned as a market leader in wellness and essential oils, offering an attractive opportunity for partnerships and expanding sales channels through its established reputation.