Dotz Loyalty Program
Technology, Information and InternetBrazil201-500 Employees
Dotz Loyalty Program operates as a loyalty platform in Brazil, connecting consumers to a broad network of partners through rewards. Founded in 2000 to increase Brazilians' purchasing power, it has built extensive partnerships across large retailers, e-commerce, major banks, and the country's largest mobile operator, reaching more than 50 million users. While its origins lie in loyalty, the company has broadened its scope beyond traditional rewards. The current model centers on a super app that offers a free digital account and access to financial services, enabling customers to earn benefits whenever they shop and pay. Users can redeem benefits for products, services, discounts, or cash back within the digital account, expanding how everyday payments generate rewards. In May 2026, Dotz announced partnerships with Itaú Unibanco and Santander, along with retailers such as Magazine Luiza, strengthening its expanded network.