Midmarket Wellness Target Double Play Sports & Fitness as a mid-sized wellness service provider with a multi-channel tech stack (WordPress, Shopify, WooCommerce, Google Cloud) to propose integrated hosted solutions, e-commerce enhancements, and scalable collaboration tools to streamline memberships and bookings.

Ecommerce & Membership Leverage their existing e-commerce and membership capabilities to upsell premium classes, digital coaching, and branded merchandise, while offering analytics and CRM integrations to optimize member retention and lifetime value.

Digital Infrastructure Position cloud-based security, data analytics, and collaboration enhancements (Microsoft 365, Google Cloud) as a package to improve operations, marketing automation, and remote engagement for a 11-50 employee team.

Growth Potential With revenue in the 1M-10M range, present scalable software, marketing technology, and small-business financing options aimed at accelerating growth, digital marketing, and customer experience enhancements.

Competitive Positioning Differentiate from peers like Ripken Baseball by offering customized sports and fitness ecosystem solutions, loyalty platforms, and event/clinic management to attract partnerships and expand offerings.