Strategic Location Leverage the hotel’s Magnificent Mile address and proximity to major business districts, airports, McCormick Place, Navy Pier, and notable attractions to propose premium corporate contracting, event packages, and venue partnerships for conferences, meetings, and incentive travel.

Events & Meetings Highlight the property’s extensive meeting space (over 16,000 sq ft) and 17 function areas, presenting targeted sales for corporate events, weddings, and social functions, with bundled catering, AV, and room blocks to maximize average deal size.

Loyalty & Experience Capitalize on the DoubleTree brand promise and on-site dining at MARKETHOUSE, along with the welcome cookie and seasonal rooftop pool, to upsell room nights, spa/fitness add-ons, and loyalty-driven repeat business from corporate travelers and leisure guests.

Digital & Analytics Utilize the hotel’s current tech stack and analytics footprint to tailor digital campaigns for occupancy periods, optimize direct bookings, and pursue channel partnerships; propose value-added services like personalized experiences and data-driven event planning.

Growth & Partnerships Position the property as a potential partner for citywide campaigns, association conferences, and sponsor relationships by offering flexible block pricing, corporate rate agreements, and co-branded marketing opportunities to expand revenue beyond room night sales.