Sustainability Angle Leverage the Portland DoubleTree’s strong sustainability focus and local procurement programs to position eco-friendly partnerships, energy efficiency collaborations, and waste-reduction initiatives as value-adds for prospective corporate clients seeking greener event spaces.

M&E Readiness With multiple venues including a 1,000-person ballroom and several flexible spaces, target corporate meetings, associations, and incentive programs by offering integrated event services, catering, and technology-enabled planning.

Strategic Location Capitalize on proximity to the Oregon Convention Center, Rose Garden Arena, and transportation hubs to attract convention travelers and regional corporate groups, and cross-sell to nearby partners and venues.

Technology Stack Highlight the property’s modern tech stack (Adobe Creative Cloud, Microsoft Power Automate, Google Workspace, Jira, monday.com) to appeal to teams seeking streamlined planning, collaboration, and digital event workflows.

Growth Outreach Despite smaller size, align with Hilton networks and the broader Canopy/brand initiatives by exploring cross-brand partnerships, corporate rate programs, and small-to-mid-size event packages to expand revenue pipelines.