Downtown Mainstreet Inc Employee Directory

Public Relations and Communications ServicesWisconsin, United States2-10 Employees

Downtown Mainstreet Inc. is a small La Crosse-based organization operating in the public relations and communications services space with a focus on downtown revitalization. Its mission is to ensure ongoing economic development while cultivating a revitalized downtown. The organization envisions a vibrant downtown that supports local businesses, honors the area's history and culture, and contributes to the broader vitality of the region. 

Its activities target downtown businesses and area entrepreneurs, including initiatives to create pop-up shop opportunities and to spotlight small downtown enterprises. The group has launched the Love Local blog in 2020 and introduced the Live Mighty tourism slogan in 2019, and it has earned recognition for a 2020 Best Retail Event award from the Wisconsin Economic Development Corp. In October 2023, Mary Larson was named executive director.

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