Community Promotion The association runs a portfolio of signature events (Farmers Market, Music on Main, Wheels on Main, Fall Fest, Downtown Dash, ArtWalk) which presents ongoing event sponsorship and vendor opportunities for local and regional businesses looking to reach diverse, engaged audiences.

Small to Mid Market With a team size of 11-50 and annual revenue between 1M-10M, there is potential for scalable partnerships such as event sponsorships, co-branded campaigns, and technology-enabled engagement that fit a budget-conscious mid-sized organization.

Digital & Tech Fit Existing tech stack includes Google Drive, Microsoft 365, jQuery and web assets hosted via gstatic and Apache, indicating openness to lightweight digital marketing services, website enhancements, CRM integration, and data-driven event promotion.

Local Brand Leverage The organization focuses on promoting Downtown West Bend merchants and enhancing area quality of life, offering opportunities for place-based marketing, directory sponsorships, and merchant collaboration programs that drive foot traffic and local partnerships.

Revenue Growth Potential With a solid annual revenue and a broad event calendar, there is room to expand sponsorship tiers, multisystem ticketing and registration enhancements, and donor/fundraising initiatives that can scale alongside existing events.