Insights

Strategic partnerships DPA Auctions has a track record of forming strategic partnerships with industry associations such as LICA and collaborations with state soybean/wheat farmer groups, presenting recurring opportunities to co-market and cross-sell auction services to a broad buyer base.

Acquisition trajectory Recent acquisitions and partnerships, including acquiring AgIQ and aligning with multiple state and national agricultural organizations, indicate an expansion push that can be leveraged to introduce complementary equipment liquidation, valuation, and data analytics services to new segments.

Industry specialization A long-standing focus on fertilizer, grain, and agricultural equipment auctions positions DPA to bundle targeted liquidation services, asset valuations, and online auction optimization for farm cooperatives, manufacturers, and distributors seeking efficient asset turn.

Tech-enabled reach Utilization of online auction technology, live clock bidding, and marketing channels suggests opportunities to upsell data-driven marketing packages, asset intelligence, and platform analytics to seller clients looking to maximize asset exposure and sale value.

Revenue scale With revenue in the mid-range tens of millions and a national marketing footprint, DPA has a ripe opportunity to expand high-margin services such as premium auction marketing, equipment valuation reports, and strategic consulting for large estates, fleets, and consolidation-minded buyers.

DPA Auctions Tech Stack

DPA Auctions uses 8 technology products and services including Reddit Ads, The Trade Desk, HubSpot Content Hub, and more. Explore DPA Auctions's tech stack below.

Media & News

DPA Auctions's Email Address Formats

DPA Auctions uses at least 1 format(s):
DPA Auctions Email FormatsExamplePercentage
First.Last@dpaauctions.comJohn.Doe@dpaauctions.com
96%
Last@dpaauctions.comDoe@dpaauctions.com
4%

Frequently Asked Questions

What is DPA Auctions's official website and social media links?

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DPA Auctions's official website is dpaauctions.com and has social profiles on LinkedIn.

How much revenue does DPA Auctions generate?

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As of July 2026, DPA Auctions's annual revenue is estimated to be $25M - $50M.

What is DPA Auctions's NAICS code?

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DPA Auctions's NAICS code is 4238 - Machinery, Equipment, and Supplies Merchant Wholesalers.

How many employees does DPA Auctions have currently?

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As of July 2026, DPA Auctions has approximately 58 employees across 1 continents, including North America. Key team members include President: S. P.Sales & Marketing Staff: S. D.Account Specialist: T. H.. Explore DPA Auctions's employee directory with LeadIQ.

What industry does DPA Auctions belong to?

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DPA Auctions operates in the Wholesale Machinery industry.

What technology does DPA Auctions use?

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DPA Auctions's tech stack includes Reddit AdsThe Trade DeskHubSpot Content HubWordPressShopifyWooCommerceZoomInfoBox.

What is DPA Auctions's email format?

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DPA Auctions's email format typically follows the pattern of First.Last@dpaauctions.com. Find more DPA Auctions email formats with LeadIQ.

When was DPA Auctions founded?

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DPA Auctions was founded in 1972.
DPA Auctions logo

DPA Auctions

Wholesale MachineryNebraska, United States51-200 Employees

DPA Auctions is a Fremont, Nebraska-based dealer of wholesale machinery that operates an online public auction service for selling equipment and facilities. The business traces its roots to 1972 as Del Peterson & Associates Auctioneers, initially serving the fertilizer and grain industries, and now runs an online platform that preserves the onsite auction experience through a Live Auction Board and bidding from computers or mobile devices. It emphasizes its more than four decades of industry experience and is led by Steve Peterson, who became President and CEO after his father Del Peterson retired.

In the wholesale machinery sector, DPA Auctions supports a national market with a multi-faceted marketing program and an experienced sales team to connect buyers and sellers across the United States. A notable development in 2026 includes acquiring AgIQ, an equipment intelligence platform co-founded by the company’s COO, Dallas Polivka, and forming partnerships with Missouri Soybeans, Inc., Pennsylvania LICA, and the Iowa Soybean Association’s Partners+ Program to broaden its reach in agricultural communities.

Section iconCompany Overview

NAICS Code
4238 - Machinery, Equipment, and Supplies Merchant Wholesalers
Founded
1972
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    DPA Auctions's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    DPA Auctions's revenue is estimated to be in the range of $25M - $50M

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