Insights

Strategic partnerships DPA Auctions has actively expanded its ecosystem through partnerships with national trade associations such as LICA and collaborations with industry groups like Missouri Soybeans, Iowa Soybean, and Pennsylvania LICA, signaling opportunities to cross-promote and co-market to construction, excavation, and agricultural equipment audiences.

Acquisition momentum Recent acquisitions and leadership within the company, including the AgIQ platform and COO involvement, indicate an investment-driven growth strategy and potential upsell opportunities for customers needing enhanced equipment intelligence, data analytics, and integrated auction solutions.

Industry breadth With a focus spanning fertilizer, grain, agricultural equipment, and heavy machinery, DPA serves diverse buyer and seller segments, presenting cross-sell potential across rehabilitation, storage, and farm-to-market infrastructure projects to expand liquidations and procurement pipelines.

Digital auction leadership DPA emphasizes an easy-to-use online auction experience with live bidding features and a multi-channel marketing program, offering opportunities to upsell advanced marketing services, platform extensions, and analytics dashboards to optimize asset liquidation for clients.

Financial scale Revenue in the mid-tier range and a 51-200 employee base position DPA as a sizeable mid-market partner; sales opportunities exist to address larger asset portfolios, nationwide auctions, and strategic auctions for regional and national consignors.

Similar companies to DPA Auctions

DPA Auctions Tech Stack

DPA Auctions uses 8 technology products and services including Reddit Ads, The Trade Desk, HubSpot Content Hub, and more. Explore DPA Auctions's tech stack below.

Media & News

DPA Auctions's Email Address Formats

DPA Auctions uses at least 2 email formats:
DPA Auctions Email FormatsExamplePercentage
First.Last@dpaauctions.comJohn.Doe@dpaauctions.com
96%
Last@dpaauctions.comDoe@dpaauctions.com
4%

Frequently Asked Questions

What is DPA Auctions's official website and social media links?

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DPA Auctions's official website is dpaauctions.com and has social profiles on LinkedIn.

How much revenue does DPA Auctions generate?

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As of August 2026, DPA Auctions's annual revenue is estimated to be $25M - $50M.

What is DPA Auctions's NAICS code?

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DPA Auctions's NAICS code is 4238 - Machinery, Equipment, and Supplies Merchant Wholesalers.

How many employees does DPA Auctions have currently?

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As of August 2026, DPA Auctions has approximately 56 employees across 1 continents, including North America. Key team members include President: S. P., Sales & Marketing Staff: S. D. and Account Specialist: T. H. Explore DPA Auctions's employee directory with LeadIQ.

What industry does DPA Auctions belong to?

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DPA Auctions operates in the Wholesale Machinery industry.

What technology does DPA Auctions use?

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DPA Auctions's tech stack includes Reddit Ads, The Trade Desk, HubSpot Content Hub, WordPress, Shopify, WooCommerce, ZoomInfo and Box.

What is DPA Auctions's email format?

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DPA Auctions's email format typically follows the pattern of First.Last@dpaauctions.com. Find more DPA Auctions email formats with LeadIQ.

When was DPA Auctions founded?

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DPA Auctions was founded in 1972.
DPA Auctions logo

DPA Auctions

Wholesale MachineryNebraska, United States51-200 Employees

DPA Auctions is a Fremont, Nebraska-based dealer of wholesale machinery that operates an online public auction service for selling equipment and facilities. The business traces its roots to 1972 as Del Peterson & Associates Auctioneers, initially serving the fertilizer and grain industries, and now runs an online platform that preserves the onsite auction experience through a Live Auction Board and bidding from computers or mobile devices. It emphasizes its more than four decades of industry experience and is led by Steve Peterson, who became President and CEO after his father Del Peterson retired.

In the wholesale machinery sector, DPA Auctions supports a national market with a multi-faceted marketing program and an experienced sales team to connect buyers and sellers across the United States. A notable development in 2026 includes acquiring AgIQ, an equipment intelligence platform co-founded by the company’s COO, Dallas Polivka, and forming partnerships with Missouri Soybeans, Inc., Pennsylvania LICA, and the Iowa Soybean Association’s Partners+ Program to broaden its reach in agricultural communities.

Section iconCompany Overview

NAICS Code
4238 - Machinery, Equipment, and Supplies Merchant Wholesalers
Founded
1972
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    DPA Auctions's revenue is estimated to be in the range of $25M - $50M

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