Sponsorship Opportunities The museum already benefits from beverage industry support; there is room to expand corporate sponsorships, exhibit naming rights, and endowment fundraising with allied brands and local businesses.

Venue and Events With a historic downtown setting and popular annual celebrations, the museum is a strong venue for private events, corporate outings, school programs, and community festivals; consider flexible event packages and partnerships with local vendors.

Education Partnerships The mission emphasizes education and industry storytelling; partner with schools, universities, and historical organizations to deliver curriculum aligned programs, teacher training, and experiential tours while showcasing sponsorship opportunities.

Membership and Digital Existing ecommerce and subscriptions point to growth in memberships, digital archives access, and exclusive merchandise; develop recurring revenue through memberships, digital content, and limited edition items tied to exhibits.

Brand Licensing Leverage the Dr Pepper heritage and museum attractions to explore licensing or co branding with beverage, lifestyle, or local brands, including limited edition merchandise and cross promotions with Dr Pepper's broader brand ecosystem.