Strategic Partnerships Leverage ongoing support from Keurig Dr Pepper and affiliated bottlers as a gateway for sponsored programs, co-branded exhibitions, or exclusive in-museum experiences to drive visits and donor engagement.

Fundraising Opportunities Capitalize on recent multi-million dollar gifts and a growing endowment to propose grant-aligned programs, sponsorships, and capital campaigns that align with preservation, storage upgrades, and expansions.

Storytelling Programs Offer paid experiential exhibits and educational programs around Dr Pepper history and Jim Crow era retail ties to local schools, historians, and tourism operators, expanding visitor spend and community engagement.

Expansionible Projects Position the museum’s planned 35th Birthday Bash and the 23-foot Dr Pepper Big Bottle as recurring experiential marketing events with merchandising, licensing, and venue-partner opportunities to boost revenue and media exposure.

Tech-Enabled Engagement Provide digital heritage solutions, storage-collection modernization, and virtual tours leveraging existing tech stack (WordPress, WooCommerce, MS 365) to attract remote donors, online ticketing, and membership programs.