DragonFly Athletics

Spectator SportsAlabama, United States11-50 Employees

DragonFly Athletics operates in the spectator sports technology space, delivering software that enables Division I football programs to securely access coaching video content and playbooks on mobile devices, supporting disciplined preparation and performance. The company works with prominent programs such as the University of Alabama, Clemson University and the University of Michigan, and its tools are used by major sports entities and media partners like ESPN and CBS Sports. Since launching its first platform in 2000 for the Southeastern Conference, DragonFly has focused on reducing administrative burdens to let teams concentrate on the game.

The company has expanded to offer a comprehensive high school athletic management platform that handles registration, fee collection, scheduling and related administrative tasks. Its scope also connects officials, schools, athletic trainers, athletes and families to streamline operations such as game coverage, injury management, medical recordkeeping and direct communications. Headquartered in Tuscaloosa, Alabama, with offices in Hartselle, Alabama, and Nashville, Tennessee, DragonFly announced in January 2025 a partnership with NFHS to serve as the official and exclusive game officials registration, assignment and payment partner.

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