NFHS Partnership Opportunity The NFHS partnership designates DragonFly as Official and Exclusive Game Officials Registration, Assignment and Payment Partner, creating a ready-made channel to NFHS member schools, officials, and district administrators. This signals a prime opportunity to upsell DragonFly MAX for district-wide athletic administration and to co-market to districts and state associations.

High School Growth DragonFly MAX already streamlines high school administration—registration, fee collection, game scheduling, official assignment, trainer access, and parent-coach communication—creating multiple cross-sell paths to district-level buyers, athletic directors, trainers, and school treasurers. Recommend targeting district-wide deployments and multi-sport adoption, emphasizing admin efficiency and improved game coverage.

Elite Collegiate The platform serves top Division I programs and is embedded in partner media ecosystems, indicating strong credibility with college athletic departments. Expansion opportunities include onboarding additional conferences and sports, leveraging case studies to win new football programs and scale the coaching video and playbook tools across more teams.

All-in-One Platform DragonFly MAX combines registration, payments, scheduling, officials, training, medical records, and direct communication, enabling cross-sell of health, compliance, and performance modules. Position as unified athletic operations hub for schools and colleges, propose bundled add-ons such as medical record integration and performance analytics.

Regional Footprint With headquarters in Tuscaloosa and additional offices in Hartselle and Nashville, DragonFly has a regional footprint that can scale to similar athletic ecosystems nationwide. Sales approach: target other state associations and conferences, leverage NFHS alignment to reach broader markets, and explore expansion into non-football sports.