Expanding Entertainment Offerings Drayton Manor Resort is actively enhancing its attractions with new water, fire, and multimedia shows as well as the launch of Frontier Falls and the updated coaster The Wave. These developments attract more holidaymakers and local visitors, providing opportunities to offer exclusive packages, event sponsorships, and premium experiences.
Strategic Partnerships Recent collaborations with notable partners such as Crystal Group and Edgbaston Intercity Technology demonstrate flexibility in diversifying entertainment options and corporate sponsorships. This opens avenues to target corporate clients for event hosting, brand activations, and tailored sponsorship packages.
Seasonal Events Approach With themed seasonal events like Wild West Fest, Halloween and Christmas shows, and multimedia displays, Drayton Manor appeals to family and event organizers seeking unique, memorable experiences—creating potential revenue streams through event bookings and themed merchandise sales.
Technological Engagement Utilizing sophisticated digital tools such as Salesforce and website optimization solutions, the resort can enhance personalized marketing efforts and gather attendee data to target specific customer segments, increasing conversion potential for ticket sales, hotel bookings, and corporate events.
Market Position & Revenue Positioned alongside leading UK theme parks with a revenue range of 1M to 10M and over 500 employees, Drayton Manor holds a strong footprint in the entertainment industry. This presents opportunities to develop scalable, targeted upselling strategies across attractions, hotel stays, and event packages to grow revenue further.