Expanding Industry Presence Dr. Collins' recent development efforts at Scone Racecourse indicate a strategic focus on expanding their footprint in the Australian breeding and racing industry, presenting an opportunity to offer specialized oral care products tailored for veterinarians, trainers, and stable staff within this high-value sector.

Innovative Product Portfolio With their popular oral care solutions such as the Perio Toothbrush and enamel-safe whitening systems, there is potential to develop targeted marketing campaigns and distribution channels focused on dental professionals and health-conscious consumers seeking premium oral health products.

Research and Funding Strength Dr. Collins' engagement in scientific research and securing over 1.6 million dollars in competitive funding signals a commitment to innovation, offering opportunities to collaborate on new product development, particularly in clinical or health-focused niches that appeal to healthcare providers.

Technological Engagement Utilizing a robust tech stack including AWS, Cloudflare, and social media channels suggests a digital-first marketing approach, which can be leveraged to enhance online sales, improve customer engagement, and expand reach in competitive retail and e-commerce markets.

Market Expansion Potential Operating within the $1 million to $10 million revenue range with a relatively small team, Dr. Collins can benefit from scaled distribution partnerships and retail collaborations to accelerate growth, especially by tapping into emerging markets that value innovative oral health solutions.