Insights

Strong Domestic Presence Dreams operates a widespread network of over 225 retail stores across the UK, supported by a large team of over 2,400 Bed Experts. This extensive physical footprint offers numerous opportunities for targeted sales initiatives, in-store promotions, and personalized customer engagement strategies.

Manufacturing Capabilities With its own Bed Factory in the West Midlands manufacturing over half a million mattresses annually, the company demonstrates control over supply chain and quality. Partnering with Dreams for exclusive or private label product lines could open avenues for collaborations and product expansion.

Digital Infrastructure Utilizing advanced technology stack including AWS, Dynatrace, and PHP indicates a focus on scalable online platforms. Leveraging their digital presence for targeted marketing, online sales growth, or data-driven customer insights presents a substantial opportunity.

Financial Capacity With a revenue ranging from $100 million to $1 billion, Dreams has significant financial resources that can support investment in new sales channels, innovative marketing campaigns, or expansion initiatives to capture additional market share.

Market Leadership Being recognized as the UK’s most loved bed retailer and backed by Somnigroup enhances brand credibility and customer loyalty. This strong market positioning provides a platform for upselling premium products and expanding into adjacent sleep-related product categories.

Similar companies to Dreams

Dreams Tech Stack

Dreams uses 8 technology products and services including Facebook Pixel, Tableau, Handlebars, and more. Explore Dreams's tech stack below.

Facebook Pixel
Analytics
Tableau
Business Intelligence
Handlebars
Javascript Frameworks
Prototype
Javascript Frameworks
OWL Carousel
Javascript Libraries
Java
Programming Languages
JSON
Programming Languages
HTTP/3
Web & Portal Technology

Media & News

Dreams's Email Address Formats

Dreams uses at least 1 format(s):

Dreams Email Formats	Example	Percentage
First.Last@dreams.co.uk	John.Doe@dreams.co.uk	66%
FirstLast@dreams.co.uk	JohnDoe@dreams.co.uk	30%
FirLast@dreams.co.uk	JohDoe@dreams.co.uk	2%
First_Last@dreams.co.uk	John_Doe@dreams.co.uk	2%

Frequently Asked Questions

Where is Dreams's headquarters located?

Dreams's main headquarters is located at Loudwater, High Wycombe, Buckinghamshire, GB. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is Dreams's phone number?

You can contact Dreams's main corporate office by phone at

+44-121-502-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Dreams's stock symbol?

Dreams is a publicly traded company; the company's stock symbol is 0QS9.L.

What is Dreams's official website and social media links?

Dreams's official website is dreams.co.uk and has social profiles on LinkedIn.

What is Dreams's NAICS code?

Dreams's NAICS code is 44-45 - Retail Trade.

How many employees does Dreams have currently?

As of October 2025, Dreams has approximately 2.2K employees across 6 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer Of Comet Clothing Co A Division Of Fanatics: B. T.Chief Executive Officer: M. L.Chief Information Officer: D. W.. Explore Dreams's employee directory with LeadIQ.

What industry does Dreams belong to?

Dreams operates in the Retail industry.

What technology does Dreams use?

Dreams's tech stack includes Facebook PixelTableauHandlebarsPrototypeOWL CarouselJavaJSONHTTP/3.

What is Dreams's email format?

Dreams's email format typically follows the pattern of First.Last@dreams.co.uk. Find more Dreams email formats with LeadIQ.

When was Dreams founded?

Dreams was founded in 1985.

Dreams

RetailUnited Kingdom1001-5000 Employees

We’ve been helping the nation find a bed to love for almost 40 years. We’re incredibly proud to be the UK’s most loved bed retailer.

Finding a bed that loves you back can be tricky, but that’s why we’re here. We’ve got a team of over 2,400 Bed Experts in the UK, at 225 stores nationwide, in 12 delivery centres and at our Bedquarters in High Wycombe. We’re also backed by Somnigroup, the world’s largest bedding company. 

As a British business, we’re proud to be manufacturing in this country. And we plan to continue. Our wonderful Bed Factory in the West Midlands helps us to make, sell and deliver over half a million mattresses, headboards, and divans every year. Now that’s a lot of Zzzs. 

You can find out more about what gets us out of bed in the morning over on our website. Interested in joining our lovely team of Bed Experts? Browse our current vacancies over on the ‘Jobs’ tab. 

Dreams. Love your bed.