Insights

Strategic Partnerships Leverage Drinkworks' established co-branding and beverage partner ecosystem with Pernod Ricard USA, Absolut Company, Stella Artois, and Brown-Forman to pitch cross-promotional opportunities, limited-edition pods, and co-branded campaigns that expand retail and DTC reach.

Expansion Potential Capitalize on recent and upcoming distribution expansion in Australia and New Zealand via Kegstar to propose regionalized supply, localized flavor assortments, and logistics-friendly partnerships with local distributors and hospitality channels.

Technology Enablement Position Drinkworks as a tech-enabled at-home bar platform with omni-channel analytics and a growing 24-drink catalog; offer SaaS-like services for retailers and partners, including data-driven marketing, targeting, and loyalty integrations.

End-To-End Solutions Highlight the turnkey nature of the home bar system for venues and retailers looking to augment beverage programs with consistent pod-based offerings, reducing footprint, waste, and inventory complexity while increasing average order value.

Financial Growth With a revenue range of 10–25 million and a growing partner network, target enterprise customers in hospitality, on-premise and DTC channels for volume-based deals, exclusive pods, and co-branded campaigns that drive scalable revenue.

Similar companies to Drinkworks

Drinkworks Tech Stack

Drinkworks uses 8 technology products and services including Upfluence, Facebook Pixel, Quantcast Measure, and more. Explore Drinkworks's tech stack below.

  • Upfluence
    Affiliate Advertising Networks
  • Facebook Pixel
    Analytics
  • Quantcast Measure
    Analytics
  • Vue.js
    Javascript Frameworks
  • Payment Processing
  • Akamai Web Application Protector
    Security
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics

Media & News

Drinkworks's Email Address Formats

Drinkworks uses at least 3 email formats:
Drinkworks Email FormatsExamplePercentage
First.Last@drinkworks.comJohn.Doe@drinkworks.com
49%
First.L@drinkworks.comJohn.D@drinkworks.com
30%
Last@drinkworks.comDoe@drinkworks.com
21%

Frequently Asked Questions

What is Drinkworks's official website and social media links?

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Drinkworks's official website is drinkworks.com and has social profiles on LinkedIn.

How much revenue does Drinkworks generate?

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As of July 2026, Drinkworks's annual revenue is estimated to be $10M - $25M.

What is Drinkworks's SIC code?

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Drinkworks's SIC code is 5099 - Durable Goods, Not Elsewhere Classified.

How many employees does Drinkworks have currently?

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As of July 2026, Drinkworks has approximately 201 employees across 5 continents, including North America, Oceania and Africa. Key team members include Managing Director: J. M., Business Development Manager: J. S. and Business Development Manager: J. B. Explore Drinkworks's employee directory with LeadIQ.

What industry does Drinkworks belong to?

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Drinkworks operates in the Food & Beverages industry.

What technology does Drinkworks use?

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Drinkworks's tech stack includes Upfluence, Facebook Pixel, Quantcast Measure, Vue.js, PayPal, Akamai Web Application Protector, Google Tag Manager and Google Analytics.

What is Drinkworks's email format?

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Drinkworks's email format typically follows the pattern of First.Last@drinkworks.com. Find more Drinkworks email formats with LeadIQ.

When was Drinkworks founded?

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Drinkworks was founded in 2017.
Drinkworks logo

Drinkworks

Food & BeveragesMassachusetts, United States201-500 Employees

Drinkworks, based in Bedford, Massachusetts, operates in the food and beverage services sector as a joint venture between Keurig Dr Pepper and AB InBev. It offers an at-home beverage system called the Drinkworks Home Bar that can prepare cocktails, wine, beer, ciders, and more at the touch of a button. The platform provides a rotating lineup—about 24 drinks now—with more planned, aiming to simplify and enrich at-home drinking experiences through innovation.

Its target customers are households seeking convenient access to a variety of beverages for everyday occasions and social gatherings. In recent years, Drinkworks has expanded its catalog through partnerships with major beverage producers to develop co-branded cocktails and pods for the Home Bar, including collaborations with Pernod Ricard USA and The Absolut Company in 2021, as well as earlier ties with Stella Artois and Golden Road.

Section iconCompany Overview

SIC Code
5099 - Durable Goods, Not Elsewhere Classified
Founded
2017
Employees
201-500

Section iconFunding & Financials

  • $10M - $25M

    Drinkworks's revenue is estimated to be in the range of $10M - $25M

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