Insights

Market Leadership Driven Lighting Group is a leading provider of high-end automotive aftermarket lighting, with established proprietary brands and a broad product assortment, presenting a significant opportunity to target enthusiasts and professional installers seeking premium lighting solutions.

Expanding Customer Base Recent leadership changes and a high-profile acquisition by WheelPros indicate growth momentum, creating potential sales avenues through new distribution channels and expanded market reach, especially within the enthusiast community.

Innovative Products Recognition such as the SEMA Gen-III Innovator of the Year highlights DLG's focus on innovation, offering a pathway to introduce new, cutting-edge lighting products to meet rising consumer demand for customization and performance enhancement.

Digital Presence With a strong ecommerce platform and multiple related brands, there is a clear opportunity to explore online sales partnerships, digital marketing collaborations, and targeted advertising to enhance market penetration and customer engagement.

Growth Opportunities Revenue estimates between $25M and $50M, combined with recent expansion activities, suggest the company is poised for further growth, making it an ideal partner for aftermarket suppliers and accessory brands looking to expand their product portfolio into automotive lighting.

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Driven Lighting Group Tech Stack

Driven Lighting Group uses 8 technology products and services including Google Hosted Libraries, Akamai, jQuery, and more. Explore Driven Lighting Group's tech stack below.

  • Google Hosted Libraries
    Content Delivery Network
  • Akamai
    Content Delivery Network
  • jQuery
    Javascript Libraries
  • Java
    Programming Languages
  • Akamai Bot Manager
    Security
  • reCAPTCHA
    Security
  • Bootstrap
    UI Frameworks
  • X-Content-Type-Options
    Web & Portal Technology

Driven Lighting Group's Email Address Formats

Driven Lighting Group uses at least 2 format(s):
Driven Lighting Group Email FormatsExamplePercentage
FLast@theretrofitsource.comJDoe@theretrofitsource.com
55%
First@theretrofitsource.comJohn@theretrofitsource.com
26%
First.L@theretrofitsource.comJohn.D@theretrofitsource.com
14%
Last@theretrofitsource.comDoe@theretrofitsource.com
5%

Frequently Asked Questions

Where is Driven Lighting Group's headquarters located?

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Driven Lighting Group's main headquarters is located at 2281 Defoor Hills Road Northwest Atlanta, Georgia 30318 United States. The company has employees across 1 continents, including North America.

What is Driven Lighting Group's official website and social media links?

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Driven Lighting Group's official website is drivenlightinggroup.com and has social profiles on LinkedIn.

What is Driven Lighting Group's NAICS code?

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Driven Lighting Group's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Driven Lighting Group have currently?

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As of March 2026, Driven Lighting Group has approximately 27 employees across 1 continents, including North America. Key team members include Chief Product Officer: M. K.VP Of Sales: A. P.Executive Vice President - Lighting: T. T.. Explore Driven Lighting Group's employee directory with LeadIQ.

What industry does Driven Lighting Group belong to?

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Driven Lighting Group operates in the Motor Vehicle Manufacturing industry.

What technology does Driven Lighting Group use?

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Driven Lighting Group's tech stack includes Google Hosted LibrariesAkamaijQueryJavaAkamai Bot ManagerreCAPTCHABootstrapX-Content-Type-Options.

What is Driven Lighting Group's email format?

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Driven Lighting Group's email format typically follows the pattern of FLast@theretrofitsource.com. Find more Driven Lighting Group email formats with LeadIQ.

When was Driven Lighting Group founded?

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Driven Lighting Group was founded in 2005.

Driven Lighting Group

Motor Vehicle ManufacturingGeorgia, United States11-50 Employees

Driven Lighting Group (DLG) designs, manufactures, markets and distributes performance and enthusiast automotive aftermarket lighting products within the U.S. and internationally. The Company’s industry-leading proprietary brands including Morimoto, Profile Performance, GTR Lighting, Xenon Depot, S-V.4, Acme and ecommerce sites including Headlight Revolution, The Retrofit Source, and LED Concepts offer the largest assortment of high-end vehicle lighting products on the market. DLG was the first to commercialize custom aftermarket headlight products and now serves as a one-stop-shop for all premium aftermarket lighting solutions. 

Facebook: https://www.facebook.com/drivenlighting

Section iconCompany Overview

Headquarters
2281 Defoor Hills Road Northwest Atlanta, Georgia 30318 United States
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
2005
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Driven Lighting Group's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Driven Lighting Group's revenue is estimated to be in the range of $10M$25M

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