Insights

Industry Leadership DLG is a digitally native, multi-brand provider of premium aftermarket lighting with a broad international footprint and a history of pioneering custom headlight solutions, indicating strong potential for premium upsell and cross-sell opportunities across multiple brands and regions.

Growth Ambition With revenues in the mid tens of millions and recent leadership changes, there is an opportunity to position strategic partnerships, expanded distribution, and enhanced product bundles that align with growth plans and channel expansion targets.

Expansion Readiness DLG operates through flagship ecommerce sites and authorized retailers, suggesting receptiveness to digital marketing programs, performance campaigns, influencer partnerships, and content-driven demand generation to accelerate online sales.

Tech & Ecosystem A tech stack centered on global content delivery, analytics, and ecommerce foundations indicates readiness for data-driven merchandising, personalized offers, and A/B tested product experiences to lift conversion and average order value.

Strategic Opportunities Recent acquisition history and high-profile industry recognition signal openness to collaboration on exclusive product launches, co-branded campaigns, and regional distribution arrangements to expand reach and capitalize on market trends in automotive lighting.

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Driven Lighting Group Tech Stack

Driven Lighting Group uses 8 technology products and services including Google Hosted Libraries, gstatic.com, Akamai, and more. Explore Driven Lighting Group's tech stack below.

Google Hosted Libraries
Content Delivery Network
gstatic.com
Content Delivery Network
Akamai
Content Delivery Network
Google Fonts API
Font Scripts
jQuery
Javascript Libraries
Java
Programming Languages
X-Content-Type-Options
Web & Portal Technology
Google Search Console
Web Analytics

Media & News

Driven Lighting Group's Email Address Formats

Driven Lighting Group uses at least 2 format(s):

Driven Lighting Group Email Formats	Example	Percentage
FLast@theretrofitsource.com	JDoe@theretrofitsource.com	55%
First@theretrofitsource.com	John@theretrofitsource.com	26%
First.L@theretrofitsource.com	John.D@theretrofitsource.com	14%
Last@theretrofitsource.com	Doe@theretrofitsource.com	5%

Frequently Asked Questions

What is Driven Lighting Group's official website and social media links?

Driven Lighting Group's official website is drivenlightinggroup.com and has social profiles on LinkedIn.

How much revenue does Driven Lighting Group generate?

As of July 2026, Driven Lighting Group's annual revenue is estimated to be $10M - $25M.

What is Driven Lighting Group's NAICS code?

Driven Lighting Group's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Driven Lighting Group have currently?

As of July 2026, Driven Lighting Group has approximately 28 employees across 1 continents, including North America. Key team members include Chief Product Officer: M. K.VP Of Sales: A. P.Executive Vice President - Lighting: T. T.. Explore Driven Lighting Group's employee directory with LeadIQ.

What industry does Driven Lighting Group belong to?

Driven Lighting Group operates in the Motor Vehicle Manufacturing industry.

What technology does Driven Lighting Group use?

Driven Lighting Group's tech stack includes Google Hosted Librariesgstatic.comAkamaiGoogle Fonts APIjQueryJavaX-Content-Type-OptionsGoogle Search Console.

What is Driven Lighting Group's email format?

Driven Lighting Group's email format typically follows the pattern of FLast@theretrofitsource.com. Find more Driven Lighting Group email formats with LeadIQ.

When was Driven Lighting Group founded?

Driven Lighting Group was founded in 2005.

Driven Lighting Group

Q: How many employees does Driven Lighting Group have currently?

Driven Lighting Group has approximately 28 employees.

Q: What technology does Driven Lighting Group use?

Driven Lighting Group's tech stack includes Google Search Console, Akamai Bot Manager, Java, Google Hosted Libraries, X-Content-Type-Options.

Q: What is Driven Lighting Group's NAICS code?

Driven Lighting Group's NAICS code is 3361 (Motor Vehicle Manufacturing).

Motor Vehicle ManufacturingGeorgia, United States11-50 Employees

Driven Lighting Group designs, manufactures, markets, and distributes performance and enthusiast automotive aftermarket lighting products for the U.S. and international markets. Its portfolio comprises proprietary brands Morimoto, Profile Performance, GTR Lighting, Xenon Depot, S-V.4, and Acme, along with ecommerce sites Headlight Revolution, The Retrofit Source, and LED Concepts. The company positions itself as a comprehensive source for premium aftermarket lighting solutions, and it was among the first to commercialize custom aftermarket headlight products.

Based in Atlanta, Georgia, the company operates in the motor vehicle manufacturing industry. Its products target automotive enthusiasts and others seeking high-end lighting solutions, distributed in the U.S. and internationally. In January 2022, Brett E. Lauter was named president of the company.