Insights

Market leadership DLG operates as a leading provider of premium aftermarket automotive lighting with a broad, proprietary brand portfolio and international distribution, presenting a strong cross-sell opportunity across multiple product lines and platforms.

Acquisition history DLG was acquired by Wheel Pros in 2021, signaling a potential shift in distribution reach, capital resources, and strategic initiatives that can open doorways for channel expansion and co-branded marketing partnerships.

Digital commerce focus As a digitally-native retailer with several ecommerce sites and a robust online presence, there are opportunities to partner on digital campaigns, affiliate programs, and targeted lead generation to drive online sales.

Leadership transition New leadership appointed in early 2022 with a focus on growth and innovation, suggesting potential openness to new product partnerships, exclusive launches, and expanded OEM-style collaborations.

Product breadth Extensive portfolio of high-end lighting brands and custom aftermarket solutions creates opportunities for bundled offers, cross-sell with related accessories, and expansion into international markets where demand for premium lighting is rising.

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Driven Lighting Group Tech Stack

Driven Lighting Group uses 8 technology products and services including Akamai, Google Hosted Libraries, gstatic.com, and more. Explore Driven Lighting Group's tech stack below.

Akamai
Content Delivery Network
Google Hosted Libraries
Content Delivery Network
gstatic.com
Content Delivery Network
NetSuite
E-commerce
jQuery
Javascript Libraries
Java
Programming Languages
X-Content-Type-Options
Web & Portal Technology
Google Analytics
Web Analytics

Media & News

Driven Lighting Group's Email Address Formats

Driven Lighting Group uses at least 4 email formats:

Driven Lighting Group Email Formats	Example	Percentage
FLast@theretrofitsource.com	JDoe@theretrofitsource.com	55%
First@theretrofitsource.com	John@theretrofitsource.com	26%
First.L@theretrofitsource.com	John.D@theretrofitsource.com	14%
Last@theretrofitsource.com	Doe@theretrofitsource.com	5%

Frequently Asked Questions

What is Driven Lighting Group's official website and social media links?

Driven Lighting Group's official website is drivenlightinggroup.com and has social profiles on LinkedIn.

How much revenue does Driven Lighting Group generate?

As of August 2026, Driven Lighting Group's annual revenue is estimated to be $10M - $25M.

What is Driven Lighting Group's NAICS code?

Driven Lighting Group's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Driven Lighting Group have currently?

As of August 2026, Driven Lighting Group has approximately 28 employees across 1 continents, including North America. Key team members include Chief Product Officer: M. K., VP Of Sales: A. P. and Executive Vice President - Lighting: T. T. Explore Driven Lighting Group's employee directory with LeadIQ.

What industry does Driven Lighting Group belong to?

Driven Lighting Group operates in the Motor Vehicle Manufacturing industry.

What technology does Driven Lighting Group use?

Driven Lighting Group's tech stack includes Akamai, Google Hosted Libraries, gstatic.com, NetSuite, jQuery, Java, X-Content-Type-Options and Google Analytics.

What is Driven Lighting Group's email format?

Driven Lighting Group's email format typically follows the pattern of FLast@theretrofitsource.com. Find more Driven Lighting Group email formats with LeadIQ.

When was Driven Lighting Group founded?

Driven Lighting Group was founded in 2005.

Driven Lighting Group

Q: What is Driven Lighting Group's official website and social media links?

Driven Lighting Group's official website is drivenlightinggroup.com. Driven Lighting Group has social profiles on LinkedIn.

Q: How much revenue does Driven Lighting Group generate?

Driven Lighting Group's annual revenue is estimated to be $10M - $25M.

Q: How many employees does Driven Lighting Group have currently?

Driven Lighting Group has approximately 28 employees.

Q: What industry does Driven Lighting Group belong to?

Driven Lighting Group operates in the Motor Vehicle Manufacturing industry.

Q: What technology does Driven Lighting Group use?

Driven Lighting Group's tech stack includes Google Search Console, Akamai, Google Fonts API, NetSuite, BootstrapCDN.

Q: When was Driven Lighting Group founded?

Driven Lighting Group was founded in 2005.

Q: What is Driven Lighting Group's NAICS code?

Driven Lighting Group's NAICS code is 3361 (Motor Vehicle Manufacturing).

Motor Vehicle ManufacturingGeorgia, United States11-50 Employees

Driven Lighting Group designs, manufactures, markets, and distributes performance and enthusiast automotive aftermarket lighting products for the U.S. and international markets. Its portfolio comprises proprietary brands Morimoto, Profile Performance, GTR Lighting, Xenon Depot, S-V.4, and Acme, along with ecommerce sites Headlight Revolution, The Retrofit Source, and LED Concepts. The company positions itself as a comprehensive source for premium aftermarket lighting solutions, and it was among the first to commercialize custom aftermarket headlight products.

Based in Atlanta, Georgia, the company operates in the motor vehicle manufacturing industry. Its products target automotive enthusiasts and others seeking high-end lighting solutions, distributed in the U.S. and internationally. In January 2022, Brett E. Lauter was named president of the company.