What is Drum Workshop, Inc. (DW Drums)'s NAICS code?

Drum Workshop, Inc. (DW Drums)'s NAICS code is 31-33 (Manufacturing).

Insights

Strategic Brand Group DW Drums owns multiple prominent brands (DW, Pacific Drums & Percussion, Latin Percussion, Slingerland Drums), presenting cross-sell opportunities with bundled offerings, partner ecosystems, and extended dealer networks for expanded market reach.

Expanding Hardware Innovation Recent launches of the 9000X Series Hardware and 9000X Cymbal Stand family indicate a focus on durable, tour-ready hardware; sales opportunities exist in touring profiles, Australian distribution, and premium retail channels seeking high-end stands and accessories.

Premium Customization Custom Shop developments such as Pure Walnut and exclusive shell packs like Mapa Burl over European Birch signal a demand for bespoke kits; target professional studios, high-end venues, and drummers seeking unique sound and aesthetic differentiation.

NAMM and Awards Engagement Active NAMM presence with product launches, lifetime achievement recognition, and revival of legacy brands like Radio King positions DW as a thought leader; leverage industry events for key account introductions, dealer incentives, and educator partnerships.

Financial Scale and Reach With Revenue in the $50M–$100M range and a mid-size employee base, there is room to scale through international distribution (notably Australia) and dealer channel expansion, suggesting opportunities with mid-market retailers and regional distributors.

Drum Workshop, Inc. (DW Drums) Tech Stack

Drum Workshop, Inc. (DW Drums) uses 8 technology products and services including Google Ads, Hotjar, HubSpot Analytics, and more. Explore Drum Workshop, Inc. (DW Drums)'s tech stack below.

Drum Workshop, Inc. (DW Drums) Email Formats	Example	Percentage
FirstL@dwdrums.com	JohnD@dwdrums.com	92%
Last@dwdrums.com	Doe@dwdrums.com	5%
First.Last@dwdrums.com	John.Doe@dwdrums.com	2%
FLast@dwdrums.com	JDoe@dwdrums.com	1%

Drum Workshop, Inc. (DW Drums) Email Formats

Example

Percentage

FirstL@dwdrums.com

JohnD@dwdrums.com

92%

Last@dwdrums.com

Doe@dwdrums.com

First.Last@dwdrums.com

John.Doe@dwdrums.com

FLast@dwdrums.com

JDoe@dwdrums.com

Frequently Asked Questions

What is Drum Workshop, Inc. (DW Drums)'s official website and social media links?

Drum Workshop, Inc. (DW Drums)'s official website is dwdrums.com and has social profiles on LinkedIn.

How much revenue does Drum Workshop, Inc. (DW Drums) generate?

As of October 2026, Drum Workshop, Inc. (DW Drums)'s annual revenue is estimated to be $50M - $100M.

What is Drum Workshop, Inc. (DW Drums)'s SIC code and NAICS code?

Drum Workshop, Inc. (DW Drums)'s SIC code is 5099 - Durable Goods, Not Elsewhere Classified and NAICS code is 31-33 - Manufacturing.

How many employees does Drum Workshop, Inc. (DW Drums) have currently?

As of October 2026, Drum Workshop, Inc. (DW Drums) has approximately 152 employees across 5 continents, including North America, Europe and South America. Key team members include Vfx Artist / Founder: D. W., Asia Supply Chain Manager: C. C. and Manager: J. C. Explore Drum Workshop, Inc. (DW Drums)'s employee directory with LeadIQ.

What industry does Drum Workshop, Inc. (DW Drums) belong to?

Drum Workshop, Inc. (DW Drums) operates in the Manufacturing industry.

What technology does Drum Workshop, Inc. (DW Drums) use?

Drum Workshop, Inc. (DW Drums)'s tech stack includes Google Ads, Hotjar, HubSpot Analytics, SOLIDWORKS, OneTrust, Shopify, Squarespace Commerce and Mailchimp.

What is Drum Workshop, Inc. (DW Drums)'s email format?

Drum Workshop, Inc. (DW Drums)'s email format typically follows the pattern of FirstL@dwdrums.com. Find more Drum Workshop, Inc. (DW Drums) email formats with LeadIQ.

When was Drum Workshop, Inc. (DW Drums) founded?

Drum Workshop, Inc. (DW Drums) was founded in 1972.

Drum Workshop, Inc. (DW Drums)

Q: What technology does Drum Workshop, Inc. (DW Drums) use?

Drum Workshop, Inc. (DW Drums)'s tech stack includes OneTrust, Stimulus, Twitter, Tailwind CSS, Microsoft Word.

ManufacturingCalifornia, United States51-200 Employees

Drum Workshop, Inc., doing business as DW Drums, is a mid-sized percussion instrument manufacturer based in Oxnard, California. The company owns multiple brands beyond its core DW Drums line, including Pacific Drums & Percussion, Latin Percussion, and Slingerland Drums. Its products target drummers at all levels, emphasizing high-quality design, materials, and craftsmanship, supported by customer service and educational resources. DW positions itself as an innovator within the manufacturing segment of the music industry, aiming to raise the art and lead in its field while fostering an educated drumming community and a safe, productive workplace for its employees. In June 2026, the company announced the 9000X Series Hardware, marking a recent product development. The company emphasizes its commitment to education and excellence as core values.

Insights

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