What is Drum Workshop, Inc. (DW Drums)'s NAICS code?

Drum Workshop, Inc. (DW Drums)'s NAICS code is 31-33 (Manufacturing).

Insights

Innovative product expansion DW Drums is actively expanding its hardware and instrument lineage with launches like the 9000X Series Hardware and Pure Walnut Custom Shop offerings, presenting cross-sell opportunities to customers seeking premium hardware, specialty woods, and limited editions.

Integrated product ecosystem The company owns multiple brands (DW Drums, Pacific Drums & Percussion, Latin Percussion, Slingerland) and has a history of reviving classic lines (Radio King replicas). This creates opportunities to upsell bundled kits, cross-brand packages, and legacy-to-modern category transitions for retailers and end users.

Premium VST to gear tie-in DW Soundworks expansion and DWe electronic-acoustic kits indicate a strong digital integration strategy, suggesting cross-sell from digital audio workstation users to premium hardware and exploring bundles with studio gear, education licenses, and sample libraries.

NAMM and industry visibility Active participation in NAMM shows and recognition such as lifetime achievement at NAMM 2026 position DW Drums as a thought leader; sales outreach can leverage event-driven campaigns, dealer highlights, and limited-run releases to attract retailers and pro players.

Mid-market scale with premium positioning With 51-200 employees and revenue in the 50-100 million range, DW Drums sits between mid-market and premium segments, offering opportunities to expand into tiered dealer networks, service partnerships, and financing programs to accelerate adoption among professional drummers and high-end studios.

Drum Workshop, Inc. (DW Drums) Tech Stack

Drum Workshop, Inc. (DW Drums) uses 8 technology products and services including Google Ads, Hotjar, HubSpot Analytics, and more. Explore Drum Workshop, Inc. (DW Drums)'s tech stack below.

Drum Workshop, Inc. (DW Drums) Email Formats	Example	Percentage
FirstL@dwdrums.com	JohnD@dwdrums.com	92%
Last@dwdrums.com	Doe@dwdrums.com	5%
First.Last@dwdrums.com	John.Doe@dwdrums.com	2%
FLast@dwdrums.com	JDoe@dwdrums.com	1%

Drum Workshop, Inc. (DW Drums) Email Formats

Example

Percentage

FirstL@dwdrums.com

JohnD@dwdrums.com

92%

Last@dwdrums.com

Doe@dwdrums.com

First.Last@dwdrums.com

John.Doe@dwdrums.com

FLast@dwdrums.com

JDoe@dwdrums.com

Frequently Asked Questions

What is Drum Workshop, Inc. (DW Drums)'s official website and social media links?

Drum Workshop, Inc. (DW Drums)'s official website is dwdrums.com and has social profiles on LinkedIn.

How much revenue does Drum Workshop, Inc. (DW Drums) generate?

As of August 2026, Drum Workshop, Inc. (DW Drums)'s annual revenue is estimated to be $50M - $100M.

What is Drum Workshop, Inc. (DW Drums)'s SIC code and NAICS code?

Drum Workshop, Inc. (DW Drums)'s SIC code is 5099 - Durable Goods, Not Elsewhere Classified and NAICS code is 31-33 - Manufacturing.

How many employees does Drum Workshop, Inc. (DW Drums) have currently?

As of August 2026, Drum Workshop, Inc. (DW Drums) has approximately 151 employees across 5 continents, including North America, Europe and South America. Key team members include Asia Supply Chain Manager: C. C., Manager: J. C. and Shell Shop Manager: L. D. Explore Drum Workshop, Inc. (DW Drums)'s employee directory with LeadIQ.

What industry does Drum Workshop, Inc. (DW Drums) belong to?

Drum Workshop, Inc. (DW Drums) operates in the Manufacturing industry.

What technology does Drum Workshop, Inc. (DW Drums) use?

Drum Workshop, Inc. (DW Drums)'s tech stack includes Google Ads, Hotjar, HubSpot Analytics, SOLIDWORKS, OneTrust, Shopify, Squarespace Commerce and Mailchimp.

What is Drum Workshop, Inc. (DW Drums)'s email format?

Drum Workshop, Inc. (DW Drums)'s email format typically follows the pattern of FirstL@dwdrums.com. Find more Drum Workshop, Inc. (DW Drums) email formats with LeadIQ.

When was Drum Workshop, Inc. (DW Drums) founded?

Drum Workshop, Inc. (DW Drums) was founded in 1972.

Drum Workshop, Inc. (DW Drums)

Q: What technology does Drum Workshop, Inc. (DW Drums) use?

Drum Workshop, Inc. (DW Drums)'s tech stack includes OneTrust, Stimulus, Twitter, Tailwind CSS, Microsoft Word.

ManufacturingCalifornia, United States51-200 Employees

Drum Workshop, Inc., doing business as DW Drums, is a mid-sized percussion instrument manufacturer based in Oxnard, California. The company owns multiple brands beyond its core DW Drums line, including Pacific Drums & Percussion, Latin Percussion, and Slingerland Drums. Its products target drummers at all levels, emphasizing high-quality design, materials, and craftsmanship, supported by customer service and educational resources. DW positions itself as an innovator within the manufacturing segment of the music industry, aiming to raise the art and lead in its field while fostering an educated drumming community and a safe, productive workplace for its employees. In June 2026, the company announced the 9000X Series Hardware, marking a recent product development. The company emphasizes its commitment to education and excellence as core values.

Insights

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