Emerging Luxury Collaborations The recent partnership with high-end Italian leather accessories manufacturer Pinetti indicates opportunities to collaborate with luxury accessory brands or explore co-branded product lines to enhance perceived value and reach affluent customers.

Brand Visibility Boost Hiring well-known personalities like Mike Tyson as the face of the brand shows a focus on increasing brand recognition and creating buzz; this approach can be expanded through influencer marketing and strategic celebrity endorsements to broaden market appeal.

Niche Market Focus With a clear unisex and retro-modern aesthetic targeting everyday wear, there is an opportunity to develop customized collections or exclusive lines that cater to style-conscious consumers seeking versatile, trendy pieces.

Digital Engagement Utilizing digital tools such as Google Ads, Hotjar, WooCommerce, and social media platforms presents potential to further develop targeted marketing campaigns, personalized shopping experiences, and data-driven customer insights to increase online sales.

Market Expansion Potential Although currently small, the brand’s positioning amidst competitors with significantly higher revenues suggests opportunities for international expansion and scaling through strategic partnerships, wider distribution channels, and increased marketing efforts.