Niche Focus Target sports event organizers and venue managers seeking digital ticketing, revenue optimization, and data monetization. Emphasize dtc’s multi-sport, multi-language capabilities and secondary market features to differentiate from generic IT services.

Data monetization Position dtc as a data-centric partner that enhances client data capture, analytics, and BI for better decision making and revenue growth. Highlight robust sale and ticketing processes with security and reliability as a selling point.

Alliance leverage Leverage the FanXP partnership to access a broader ecosystem of sports event services. Offer integrated solutions that combine ticketing with other fan engagement and event management capabilities to deliver end-to-end value.

Growth readiness Target mid-sized sports venues and organizers looking to scale digital ticketing and optimize fills. Promote autonomous, customizable platform features that support expansion into secondary markets and wallet passes.

Tech backbone Demonstrate a reliable tech stack and security posture (cloud, BI, GA tools) to reassure procurement about enterprise-grade capabilities. Use this to justify premium pricing for robust performance and compliance.